All Email marketing articles

Create nurture campaigns with outstanding engagement
If you’re a small business, then your marketing strategy should take advantage of the best email nurture campaigns. These will help drive the greater...

Email opt-in: win loyal customers with permission email marketing
Let’s take a deep dive into permission based email marketing, also known as opt-in email marketing. We’ll cover what permission email marketing is, it’s...

Mail funnels optimization: create near-perfect email customer journey
59% of B2B marketers say that their email list is the most effective funnel for generating revenue. But for most businesses, more often than...

Email subject lines: tips for high open rates
Your email subject line is the first thing recipients see in an email. Before even opening and reading the rest of your message. People...

Customer win-back email campaign examples (that worked for us)
Customer win-back email marketing campaigns are an immensely valuable way for rekindling relationships between your band and inactive users. Incorporating a win-back email campaign...

Email marketing KPIs & other critical metrics
Would you take email marketing more seriously if you could use it to generate a 500% ROI? Well, it’s time for you to invest...

Use dynamic email content to increase conversions (examples)
Email marketing is still the most effective channel for generating sales. That’s why it’s critical to stay on top of the latest trends, tools,...