All Email marketing articles
How to Do Cold Email Outreach: Strategies and Best Practices
Cold emails may have gotten a bad rap, but they remain an essential tool in modern business development and sales strategies. Why? Because they...
Create nurture campaigns with outstanding engagement
If you’re a small business, then your marketing strategy should take advantage of the best email nurture campaigns. These will help drive the greater...
Email opt-in: win loyal customers with permission email marketing
Let’s take a deep dive into permission based email marketing, also known as opt-in email marketing. We’ll cover what permission email marketing is, it’s...
The Art of Effective Email Copywriting
Email marketing continues to be one of the most profitable and effective means of reaching customers. Some studies even say it can get you...
Mail funnels optimization: create near-perfect email customer journey
59% of B2B marketers say that their email list is the most effective funnel for generating revenue. But for most businesses, more often than...
Email subject lines: tips for high open rates
Your email subject line is the first thing recipients see in an email. Before even opening and reading the rest of your message. People...
Customer win-back email campaign examples (that worked for us)
Customer win-back email marketing campaigns are an immensely valuable way for rekindling relationships between your band and inactive users. Incorporating a win-back email campaign...