All Marketing fundamentals articles
High-ROI customer acquisition strategies (2024)
Every business that’s investing in customer acquisition is doing it to get more customers – that’s obvious. But most businesses doing user acquisition marketing...
What is the buyer pyramid & how to use it to your advantage?
Finding new customers is imperative regardless of your business’s size. Analyzing the buyer’s pyramid with an eye towards your field can help you tap...
How to use Fogg’s behavior model to increase conversion
We recently had a look at Fogg’s seven persuasive technology tools and how they can be used to increase sales using advertising. Now, we’re...
What’s the difference between SEO, SEM, SMM, and SMO?
You created a website, and now you’re looking for ways to generate more traffic. Whether you want to monetize your blog via ad placements,...
How to do market research & build a product strategy
What’s on this page Intro to Research Where to focuse your research effort Define Your Audience Identify your Unique Selling Proposition (USP) Business Plan...
