All Marketing fundamentals articles
Boost Sales With a Smart and Effective Email Marketing Strategy
An effective email marketing strategy can be a complete game-changer for your business. It can drive more traffic to your website, increase sales, and...
What is the buyer pyramid & how to use it to your advantage?
Finding new customers is imperative regardless of your business’s size. Analyzing the buyer’s pyramid with an eye towards your field can help you tap...
What’s the difference between SEO, SEM, SMM, and SMO?
You created a website, and now you’re looking for ways to generate more traffic. Whether you want to monetize your blog via ad placements,...
How to do market research & build a product strategy
What’s on this page Intro to Research Where to focuse your research effort Define Your Audience Identify your Unique Selling Proposition (USP) Business Plan...
What is customer-based marketing & how to get started?
Fact: Today’s consumers are faced with more buying options than ever before. For a buyer, this highly competitive environment is often a winning scenario....
