All Branding articles

The ultimate guide to understanding color theory in design
What is color theory and why It matters Color theory refers to the principles and guidelines used to understand how colors interact with each...

What is brand research + Best practices 2024
Stop trying to guess whether your brand is hitting the mark with your audience. Not doing brand research is like producing movies without ever...

Brand identity deconstructed: How to build a powerful corporate identity (With Examples)
Generate a company-wide email signature with WiseStamp One of the most obvious changes was to Chobani’s typography: The old font was sans-serif, uppercase and...

Rebranding: Strategy, tips and examples
What is rebranding? Rebranding is a catch-all term that refers to a decision to revamp a company’s brand identity, which typically includes visual aspects,...

5 steps to complete email branding
Creating coherent branding for your company is a crucial component of any successful digital marketing strategy. Establishing a consistent and authentic voice for your...

Branded signature for business – what it is & how it’s done
What is branded signature? Learn how to create a branded signature, see guidelines for email signature branding, and get inspiration from real brand signature examples

Kick-ass personal branding on social media (creative guide)
If you try to be on all the leading platforms, you’ll wear yourself out in a day, so be selective. The most important rule...

What is branding and how to get it right (updated 2024)
So, what is a “brand?” Is it your logo? The look and feel of your business? Not quite. There is a lot of misleading...