It’s hard to deny the power of email marketing. It’s been around for ages and is still one of the most successful forms of marketing within the digital world. But have you ever heard of email signature marketing? It might be your secret weapon when it comes to boosting your email replies, engagement, lead generation, and conversions. How?
When used properly, mail signatures can serve as high-performing marketing tools. After all, you can infuse your email address with various types of dynamic, visual and informational content. And it goes straight to the inbox of your contacts; a one-on-one direct communication channel.
So let’s take a closer look at how your email signature is actually one of your best marketing tools.
It’s rich with information
Your email address is a one-stop asset that presents all the of most relevant contact information for you or your business. It should contain the following details where applicable:
- Your name
- Name of your business
- Email address
- Phone contact
- Social media
- Physical address
This makes it very easy and convenient for clients, customers, partners and leads to reach you through the channel they prefer most, be it by phone, email or social media. The choice is theirs!
It’s a branding asset
When used properly, your email signature represents your brand just as your website does. Visually, your email signature should contain an image that best reflects your business, whether it’s your logo, an image of your product(s) or your headshot. You should also add your brand’s color to your email signature to accent certain information. Take a look at the use of color in the example below.
It increases conversions
When done right, your signature can significantly boost conversions. Our data shows that a professionally designed, dynamic email signature increases your social reach by 10 percent, leads by 15 percent, and email clicks by 22 percent. How? There are two simple ways. First is to add hyperlinked text to your email signature. The second option is to add clickable apps, like social media icons, a calendar scheduler, a call-to-action button, or a custom banner. You can easily add these apps and start driving more (trackable!) conversions from your email signature by using an email signature maker like WiseStamp.
It distributes your messaging
Email is still one of the most effective communication channels. After all, the average professional spends four hours on email activity, and it’s a direct, one-on-one line of contact.
Make the most of it by adding important, on-brand and timely messaging to your email signature. You can do so in two ways: 1) adding dynamic content with an app or 2) adding a banner. Think of all the possibilities! You can announce upcoming events, sales, recruitment, or whatever messaging is relevant to your business. See how the signature example below announces a current sale:
It promotes your social media
According to our data here at WiseStamp, a dynamic email signature increases social media reach by 10 percent, and here’s why… Not only can you drive traffic to your social media by adding hyperlinked social media icons to your signature, you can also add CTA buttons and dynamic content. Social media buttons can invite your email recipients to “Follow” you on Twitter, “Connect” with you on LinkedIn, and so much more. It’s a direct, one-click feature that helps your contacts discover and follow you on social media.
You can also dynamically add all of your latest social media content right into your signature. Display your latest tweet, Facebook post, Instagram photo, Youtube video and more right within your signature. You email recipient will see it right within your email without having to take any further action. See how the signature below displays “Recent photos” from the user’s Instagram account.
The world of digital marketing is constantly evolving, and that means new tools keep developing and becoming more advanced. But the good news is that you don’t have to be a digital marketing expert to make the most of the best marketing practices and trends! The email signature has been around since the dawn of email and has always been a great way to brand your emails. But today’s “smart” email signature is now a marketing tool in and of itself, which you can create in just a few simple clicks. All you have to do is use a free email signature maker like WiseStamp. Choose your template, add an image, add apps and you’re good to go within 15 minutes or less!
Check out this 90-second video for a glimpse of what to expect: