If you want to grow conversions and sales, then start growing your email subscribers. Of all the many online marketing channels out there—from paid Google ads to organic SEO and social media—email marketing is one of the top-performing. Surprised? It actually makes a lot of sense when you look at just how popular email communication is—there are more than 124 billion business emails sent and received daily and more than 111 billion consumer emails sent and received daily.
And while plenty of email gets ignored or filtered to spam, marketing emails are still getting through to consumers—the average ROI for email marketing is a whopping $38 for every dollar invested. Convinced now that growing your email subscribers is worth your time? Great!
Here are 7 ways to grow your email marketing list to reach even more clients and customers.
1. Offer a one-time value-packed incentive
Offering people a high-value product that answers a lot of their questions and solves their problem is one of the best lead generation tactic you can use.
Take a look at the image below:
This is an example of providing value to your readers with the intention of getting something in return: their email. And you can bet that they won’t hesitate to give it to you.
Why? Because they also think they’re getting so much more in return. And just as long as you do focus on creating a value-packed product, then they’ll have a great impression of your brand right from the beginning.
2. Offer discounts in return for sign-ups
What better way to get people to take action than to make them feel like they could be missing out on something big? That’s how flash discounts work. If you’ve ever shopped at Amazon.com (and we bet you have), then you should know this feeling well. They often have limited time or flash sales where you can get products at a reduced price. It can work the same in email marketing too. Offer great discounts that are available for a short period in exchange for signing up for your newsletter. It’s a win-win!
3. A/B test your sign up forms
Almost everything in digital marketing can be tested, including your sign-up forms. You’ll need to know which designs, placements, or layouts produce the most conversions. With the dozens of A/B testing tools available today, there’s really no excuse for you not to do it. Just make sure you give these tests enough time to show meaningful results. Also, don’t feel you need to test everything. Identify what matters and focus on testing that. No more, no less.
4. Add a banner in your email signature
Your email signature is an important marketing tool and piece of real estate when it comes to each and every email you send. Think of how often you are communicating with your contacts and new leads: How can you let them know that you have a great email newsletter or regular email content that they should subscribe to?
Look no further than your email signature! Using HTML or a simple email signature maker, you can add a great looking banner that drives traffic to your sign-up form. Take the examples below. These signatures were created with WiseStamp, and making yours will only take minutes to complete. The CTA is a clear and inviting way to help your existing and cold contacts subscribe to your list in just a click!
5. Remove distractions
If your website is sporting one of those widget-packed sidebars and you have a dozen or so different calls-to-action, then you may be giving visitors too many choices. Of course, options are never a bad thing. Give them a few, if you really feel each option will benefit your brand in great ways. But you also need to have a priority list and cut down the clutter and drive them to your email sign-up form.
From the example above, you should see the straightforward and simple placement of the sign-up form. In fact, visitors won’t even have to type in their names. With this kind of simplicity, the priority of the website’s owner is obvious. She’s keeping the focus on getting email leads, as can be seen by the forms position at the top-most part of her homepage.
Here are some great ways to speed up your site’s loading time and increase conversions by 7%:
- Reduce the number of third-party apps on your site
- Get rid of broken links or reduce redirects
- Use a content delivery network (CDN)
- Enable page caching
6. Encourage existing leads to forward your newsletters
If you know you have an awesome deal for your existing email leads, then you know other people will be interested too. So why not let your subscribers share their good fortune?
JCPenney designed a great newsletter that reminds subscribers to do exactly that. But, as you can see, they didn’t stop there. They also included plenty of deals, including a One Day Only promo that’s sure to entice people to head over to their site as soon as possible.
Just make sure your subscribers have the option of sending the newsletter as a new email. Not all email services allow forwarding of emails containing images and attachments.
7. Use user reviews and testimonials
Demonstrating social proof is a great way of building credibility in the eyes of users. If you already have a loyal subscriber base, ask them for reviews about how useful your newsletters are for them. Chances are, you’ll get a few great feedback, especially if you’ve been focusing on providing quality content to them on a regular basis, which we hope you have. Proudly display these reviews within your sign-up forms, preferably near where they’ll be entering their information. It gives them a feeling of security knowing you won’t just be sending useless or spammy emails.
So, what’s next?
Now that we’ve shared with you some tried-and-tested ways of growing your email list, it’s time to take action. There are plenty of ways to get more email subscribers, but you shouldn’t overwhelm yourself wanting to try everything out. Among the seven strategies we covered, choose the two or three that are the easiest and quickest for you to implement. Just be sure to measure the performance of each approach you take because this is the only data you can completely trust when it comes to evaluating your email marketing strategy.