Learn how to market your nonprofit organization with from all digital aspects. In this article, we will discuss different marketing strategies you can apply to your nonprofit org. If you want to learn more about new cool tools that can push your business forward, stick around!

As a nonprofit you operate on a tight budget. Every dollar you spend on marketing and branding counts. You are competing against others! You want all the attention of your benefactors and the media. Today you have to catch the eye holders’ attention within 6 seconds.

money and robots

As a nonprofit you operate on a tight budget. Every dollar you spend on marketing and branding counts. You are competing against others! You want all the attention of your benefactors and the media. Today you have to catch the eye holders’ attention within 6 seconds.

Market your no-profit via email

Here are two ways you can improve your marketing by simply sending out emails

Having an email signature

Optimize your email marketing by creating a strong email signature. There are multiple email signature tools available to help you turn every email you send into an opportunity.

With email signatures, you can centrally manage your team’s emails from one dashboard. Make a small non-profit seem like a big one by having all your team members, and even volunteers, use the same email signature.

You can promote your latest blog post, fundraising event, Initiative. You can even add a donate button directly to everyone’s signature to unobtrusively collect donations.

WiseStamp for Business: With WiseStamp you can centrally manage your team’s emails from one dashboard. Make a small non-profit seem like a big one by having all your team members, and even volunteers, use the same email signature.

Sending out a monthly newsletter

Marketing your nonprofit organization is about building trust. You want to reach as many digital channels as possible. Why not send a monthly newsletter?

By writing about your latest updates and event in one email can make the difference. Share with your recipients your latest accomplishments, show people how you are making a difference. People will be more connected to you and will want to help

Create your own newsletter: HubSpot’s Email Newsletter is a free service that can help you create your monthly newsletter. You can personalize and design the newsletter for your nonprofit with drag a drop.

Create your own graphics: Canva is a free graphic design tool. It is extremely easy to use with a drag and drop option. it makes graphic design simple for everyone.

Market your non-profit on social media

Your team signatures should include the best ways to contact you. Most importantly showcase your social media presence.

  • Want to make each email more personal and emotional? Show your Instagram gallery.
  • Got a Youtube video you’ve worked hard to create? Showing exactly what your organization does? Link to it on your team signature.
  • Run an active Facebook page that promotes your non-profit? That should be there too.
  • Have a twitter account that tweets important updates? Create your own customized button with a call-to-action.

Your team’s email signature is a fantastic opportunity to brand your non-profit. Promote your nonprofit organization to everybody you communicate with via email.

Turn every email your team sends into a marketing tool to maximize exposure to your cause and the work that you do.

How Charity Water rocks social media

Charity Water is an organization that focuses on providing clean water to people in underdeveloped counties.

Instagram 

  • They have 458k followers
  • They put their money where their mouth is – by attracting your attention to a problem and in the same breath encouraging you to become actively involved in the solution.  
  • There IG Posts focus purely on positivity by displaying people who they help.
  • Their page is a stroke of inspirational magic that makes you want to become actively involved. It gives you an important cause do want to do something!

YouTube

  • They have over 32.9K subscribers and over 924,900 views on a there most seen video.
  • Each video on their youtube channel shows how small steps go a long way.

    Check it out for yourself and let me know!
  • They do a great job by promoting positivity with visuals and presenting factual information. This a great way to get viewers instantly connected to the cause on an emotional level.

Facebook

  • Their Facebook page has 499,372 likes
  • They have hundreds of good reviews, hundreds of likes and some posts get over 100 shares
  • Their Facebook feed reflects its mission statement with great pictures. Showing that many people have been affected by their projects.
  • Their feed is full of updates on projects or relevant upcoming events. The majority of posts have C-T-A to their webpage.

Twitter

  • They have 1.3M Followers on twitter
    
  • Their message is strong and effective, giving you a sense of what they want to accomplish and what they stand for.
    
  • They engage with there followers by retweeting others that have mentioned them in past tweets.
charity water facebook

This all goes to show that with modern communication we can all send a message. Everybody has a chance to create something outstanding, you just need to know how!

Optional ways to raise money for your NGO

The use of crowdfunding services can help handle financial transactions, services such as media hosting, social networking, and facilitating contact with contributors.

This style of fundraising can enable your organization to substantially widen its net and reach individuals you may otherwise have never come in contact with.?

Top three crowdfunding services.

  1. Causes:

    The website is perfect for NGOs that want to create a donor community. With Causes, you will spend the least amount of money on networking and resources.

    The website profits by advertisements that make the service free for the user. Most popular among nonprofits, campaigns focus on social, political, and cultural issues.
  2. CauseVox

    CauseVox is an online crowdfunding platform that allows interested parties to customize and raise funds without a developer. Cause Vox offers a support center as well as fundraising tips to help you best achieve your goals.

    This can be a very helpful and useful tool on your non-profit crowdfunding journey.
  3. GoFundMe

    A fundraising crowdfunding site that targets emergencies and charitable causes. The site takes a 2.9-% processing fee as well as 30 cents for every donation.

    As it’s not an all or nothing fundraising site, you keep everything that you rais

Final thoughts

Here you have it, all the non-profit marketing strategies in one article. Keep in mind that there is always a way to be proactive about marketing your organization.

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