If you’re struggling to increase sales and conversion rates, you should take a moment to revise your social media efforts. You will be surprised to learn about the true potential of social media when it comes to sales and conversions. But, before you can apply these tactics make sure your business is in line with your social media goals.
In this guide, we cover the specific tactics you can adopt to boost your sales and conversions through social media. You can employ these tactics for your social media audience no matter the stage of the sales funnel they’re at. With no further ado, let’s dive in!
Why is social media key to your sales and conversion strategies?
As social media is becoming the new avenue for sales, you want to adjust your social media efforts because this trend is predicted to only get stronger. Social media allows you to build relations with the prospects and see real-time customer feedback. You can really get to know your audience and learn more about their needs and pain points through social listening. Not only social media can help you make more sales and turn more prospects into customers, but it also allows you to establish a deeper connection between your brand and your audience.
As an entrepreneur or a marketer, you should use the effectiveness of social selling to your advantage. Social selling is when you use social media to find, engage with, and convert new prospects. Social selling implies that you offer value to prospective customers by answering their questions, sharing content, and responding to comments. When it comes to social selling, your main objectives should be to educate and engage prospects. This will help you nurture them through your content and convert them into paying customers.
When it comes to increasing sales and conversions, employing social selling is as important as using other social media tactics. We’ve gathered the top 5 tactics you should add to your social media strategy.
- Optimize your landing page
It’s crucial that you design your landing page concerning the objectives and goals you want to reach. If you aim to increase sales and conversion rates, social media landing pages is your best solution.
Social media landing pages combine the potential of social media and the power of landing pages to bring in more conversions. You can create a social media landing page by adding widgets to your website’s landing page. However, simply adding a lot of social media widgets won’t do the trick. What really matters is not the amount of social media widgets but their quality. Don’t put out five widgets, if your data suggests only two out of five platforms are effective. Display social media accounts with the most followers and best content.
Here is a great example of how the BlackMilk clothing brand added their Instagram account to the landing page. Notice how they used their branded hashtag to ease navigation.
- Inspire trust and credibility
Before making a purchase, your prospective customers must be 100% sure that your brand is reliable. Social media is a great tool if you want to build trust with your audience and establish brand credibility. Not particularly sure how to inspire trust? Use the tips below as a start to making your brand more credible in the eyes of your followers.
- Be a part of the conversation. Monitor the latest trends in your industry and world major news to stay relevant. Share some insights and opinions that are relevant in the context of your industry. For example, you can share some useful tips or a DIY post on the brand’s Facebook account.
- Create and distribute high-quality, branded content. Posting helpful content will have a positive impact on your brand credibility. Monitor your industry-related hashtags and keywords to find the most frequently asked questions and concerns. Use this info to produce high-quality content of your own. Create unique content for each of the social media platforms you run. Your Facebook posts should be different from Instagram posts, just as Twitter content should be different from what you post on Pinterest.
- Make sure your content is well-written. When it comes to writing posts, your tone of voice must resonate with your followers. Use your followers’ demographics data to identify the most suitable tone. For example, certain words will resonate better with people of certain ages. So, if your audience primarily consists of young adults, your tone of voice can be informal, conversational, and contain colloquialisms.
- Respond quickly. Social media users expect quick and coherent responses. Make sure you have someone responding to customer questions, inquiries, and feedback promptly. Also, it’s important to respond to negative feedback in a constructive and positive manner. This will contribute to your brand’s transparency and help you wipe out the negative impression.
- Offer some social proof
Social proof is incredibly impactful when it comes to sales and conversions. Whether we admit it or not, we are all drawn to what others are interested in and value. That’s why social proof is something prospective customers look for before making a buying decision.
Ask your existing customers for the first-hand experience. Collect customer reviews, video testimonials, and other forms of feedback. Successful customer stories and testimonials will show your prospects how your products can help them.
- Encourage user-generated content
In addition to customer feedback, user-generated content is another powerful form of social proof. User-generated content (UGC) implies any branded content, including pictures, videos, comments, and posts, that have been created and posted by social media users. UGC offers great opportunities for you to turn prospects into paying customers. In fact, studies show that the average conversion rates of visitors who see UGC is up to 161%.
So, how do you inspire UGC? For example, you can run a social media contest asking participants to post their pictures of your products with a specific hashtag. This way, you will increase user engagement, brand awareness, and improve conversions.
A Toronto-based customer sticker company StickerYou did an amazing job encouraging UGC. They ran a social media contest asking participants to share a picture of their mascot sloth sticker in an interesting place. The company awarded a trip to Hawaii to the creators of the best pictures.
- Don’t underestimate influencers
Understating the impact social media influencers have on their audience is a big mistake that can cost you a lot of potential customers. Studies suggest that 49% of respondents say they depend on influencer recommendations to make their buying decision.
Collaborate with influencers to promote your products on social media. They can help you introduce your products to their audience, especially if your brand is young or new to social media. Your target audience must align with the influencer’s audience. It’s also important that you broadcast the same values and share the same niche.
Consider working with micro-influencers with the audience of about 10,000 followers. Typically, micro-influencers have higher engagement rates and gain more trust from their followers. Yet, a larger audience of people (a.k.a. your potential customers) will get to see your brand if you work with mega-influencers.
How to choose the best social media channel?
Making use of the right distribution platforms is another important thing you should consider. Answering these questions will help you identify which social media suits your needs.
- Your objectives. What is the main goal of creating a social media account? Driving more sales and increasing conversions?
- Your target audience. Which social media platforms are the most popular among your prospects?
- Your industry and product. What is the most popular platform for your product- or industry-related content?
- The type of content you’re planning to distribute. What kind of content is central to your social media strategy?
You will see the real sales and conversions magic when you start implementing these tactics. Don’t forget to evaluate your performance and adjust your strategy as you run your social media accounts. Employ A/B testing to see which parts of your social media efforts perform well and which don’t. Split your audience into two random groups and expose them to two different variations of your content. Then, compare the responses regarding your chosen metrics and objectives. Use the testing results to boost your top content and eliminate the less effective pieces.
We hope this article has helped you to improve your social media strategy! Make sure to check out other helpful resources and articles before you leave.