Best clickable email signature examples for ultimate conversions

Clickable email signatures are a useful way to drive better conversions from your email communication and marketing campaign. By adding clickable elements to your signature footer you are making it possible for your most engaged readers to continue their interaction with you.  

After people click your signature you can engage with them more intensely elsewhere – in your website, social media channels, or in person.

In this article we’ll look at some signature templates some effective Wisestamp users have made,  learn about the main ways of making a clickable signature, and see some great examples of cool clickable elements you can add to your signature. Afterwards you can start making your signature (it takes just 5 minutes).

How to make a clickable email signature

Clickable email signatures can be built in 4 different ways: you can create a signature with HTML, Design it in image format in Photoshop, Create a (very) simple text signature, or use an email signature generator.

1) Making a simple text email signature

Most email platforms have an integrated signature editor you can use to add a text signature, like in Gmail, Outlook, Yahoo, or MacMail. A text signature is simply a string of text you can add to your email footer with your contact information. It’s not particularly designed or functional. This is a very easy option to implement but it’s the least professional looking.

2) Use a signature generator to build an email signature

Using a signature builder is probably the easiest way to make and set up a clickable email signature. Signature generators like Wisestamp provide you a structured way to create a designed HTML signature without having to know any code or design. 

All you need to do is select an email signature generator platform, choose a signature template, fill in your personal or company details, verify that every data is correct, and (in the case of Wisestamp) click a button to automatically install the signature in your email platform.

3) HTML-based email signatures

An HTML email signature is not easy to make unless you know HTML Coding. If you have HTML skills, you can probably manually create a clickable signature in a few minutes, but you’ll need to have a good understanding of design to make it look good. 

This option offers total customization and gives you full control over your signature design. You will need to take the time to test it on various email platforms and preview on different devices to make sure it is working properly.

What most people don’t understand is that ALL email signatures are HTML signatures, and that using an HTML signature generator is the best and fastest way to get a great looking HTML email signature.

4) Making a clickable signature in Photoshop

You can design an email signature with an image editor like Photoshop. With an image editor, you can be as creative as you want, with full control over your email design. 

However, you cannot use an image format to create separate clickable elements within your signature. Even to make the image itself clickable, you’ll need to hyperlink the image using your email signature editor. This type of signature may not show in all email platforms at all times for various technical reasons connected to the way platforms like Gmail or Outlook process and display images.

Examples of clickable email signatures that convert

There are 6 main types of clickable elements that you can add to your email signature to upgrade its capabilities. With them you can better convert your recipients into clients, acquire followers, or win cooperation for a personal or public cause. 

You can add a clickable phone number, a hyperlink, banners, buttons, social icons, and special widgets. All of these options are easily accessible for you to use in Wisestamp’s email signature generator. You can use it to create a professional signature in less than 5 minutes with all the functionality you could ever wish for (images, banners, buttons, social media icons, links, and more).

Now, let’s go over some examples.

1. Clickable phone number

A clickable phone number is very basic but very important. It can make the action of calling you so much easier, especially for mobile users. Why work hard to manually input a phone number in my phone when I can simply click to call. 

You can take this a step further by adding you contact number on a featured banner and add a click to call link to that banner (like in the example below).

2. Clickable image or banner

If you choose to add a clickable image or banner to your email signature be sure to make it interesting. The image should be some sort of invitation to engage or do business. It should have a call to action and some element that looks like a button to make it immediately appear clickable.

A banner is a powerful addition to your email signature. Do it well, and it will bring you leads. There is a lot more to learn about how to make a successful banner email signature, and you can learn all about it here.

3. Clickable email address

I can understand why someone will want a clickable email address link is their signature. Like in the case of a clickable phone number, you want to make the action easier for your recipients. 

But you should remember that your email platform already makes sending you an email very easy through the “Reply” button. So, I would urge you not to bother adding a link to your email address, or better yet not to bother adding an email address to your signature at all since it will needlessly take up valuable space.

4. Clickable social media icons

You can make the social media icons in your email signature clickable by having their links or image URL directly in your email signature. There are better and worse ways of doing this, and I urge you to take a look at our examples for creating email signatures that drive traffic through social media icons. 

5. Buttons

We all know what buttons are, so there’s no need to delve deep here. What you should keep in mind with regard to buttons is that you should keep them short and clear. Don’t use fancy words or industry jargon. Ask a simple request in simple terms, like “Let’s set a meeting” or “Read my latest post”.

Insider tips for making high conversion email signatures

1) Link to pages with good conversion and branding etc. – pages that have the best likelihood of leading to sales

2) Make sure a link looks like a link and that clickable images look like buttons. Link appearance is key for it to attract clicks. On the flip side don’t underline any text that is not a link to avoid confusion (underlined text means a hyperlinks in web convention). E.g. this looks like, but is not a hyperlink.

If you add a banner that does not look clickable people are not going to understand that clicking is possible. If you don’t add a call to action, people wouldn’t have the motivation to click.

Let’s look at these CTA banner examples:

If you add a text link, you should stick to conventions concerning link appearance. This means it should be in bold, in your main call to action color, and underlined. If you create your link in this way it will be immediately recognized and understood to be a link (only then will people attempt clicking it).

3) Keep your link length not too long, not too short. Anywhere from 3-8 words.

4) Make your links descriptive, use simple words and add a clear CTA. Link effectiveness is dependent on it’s CTA, and benefit statement so make it sharp and on point.

Still don’t have a professional email signature?

You shouldn’t waste time. You can have a great signature in a few short minutes with our free email signature generator. It’s super easy to use and set up, and works with all major email platforms.