As we know Search Engine Optimization SEO enables Small business owners to receive large amounts of free traffic to there website. There are certain rules and regulations in regard to SEO programming however there are additional practices that can be applied across different platforms.  Most articles and blog posts need to be set up and adjusted from domestic pages.

Before getting into the details of this article, we strongly recommend learning the basic SEO tactics all small business should employ for their site to see success in growth.

This blog post will discuss the main SEO differences between website pages and blog posts. It may seem very similar however there is an extreme difference that all small business owners should know and take into account when creating content.

Website’s VS Blog Posts  

Just for future reference, when speaking about webpages we are referring to the home page, about, testimonials, FAQ centers, product pages, etc.

Blog Branding and Optimisation at its best

Most individuals interpret Webpages as an abstract figure that is just there, however, there are multiple categories and collections that are sorted out in each existing online page. Google will read each page individually and rank it accordingly. However, by having some sort of domain hierarchy your ranking will be affected.

On the opposite end blog posts are individual pages that can be combined with texts, images, and videos in the form of an article. The perfect blog post will contain different types of content such as visual, audio, and graphic, which can influence the way search engines rank the page. It’s important to note that text is the most important that will drive the SEO ranking.

Google and other engines don’t literally assess website pages and blog posts very differently. Rather, the differences in how people use these pages, and how they tend to be created, contribute to differences in search ranking.

In general, search engines such as google do not read websites and blog posts differently. They actually read them quite similar however the only difference which affects the ranking is how the users use these pages. Depending on a few key elements such as authenticity, originality, and reference effect results in the ranking.

13-inch MacBook Pro black and white on a blog

Major Differences Between Websites and Blog Posts:

  • Users visit webpages to gather further information about a business.
  • Web pages have a higher chance of getting links, due to the fact that they are the natural place for linkers to send traffic
  • Website pages are created to be static, in less you are updating your product.
  • Users who click on blog posts usually want to be educated on a certain topic.
  • The ideal blog is set up so that it is constantly publishing new articles every week.

The Main Differences That Affects What Ranks and What don’t.

  • Webpages rank for head terms than long-tail keywords
  • Blog posts rank for long-tail keywords than head terms

Head Terms: a popular keyword that drives high search volume.

Long-tail keywords: are keywords or longer phrases that specific to a certain subject or theme.

long tail key words vs head terms

How SEO Ranks Websites

Webpages tend to be light on content but heavy on the number of links that are integrated into the page. For such reasons, the home page usually has the highest page authority of the entire sight.

This can be maximized by businesses that include individual phrases to there website that are competitive. By including the same phrase in the URL and adding it in the title (H1).

H1 of email signatures example page at
Tittle H1

At the same time, these webpages are not supposed to be in-depth and detailed content. The text needs to be hollow/ light which makes it harder for the search engines to rank those pages for semantically related terms
as the content on-page doesn’t have much depth or breadth of the topic.

How SEO Rank Blog Posts:

Blog posts tend to gather fewer links than homepages, they also don’t have the same luxury of the automatic traffic that comes from branded searches. which is why blog posts may never rank for a competitive keyword.

Here is the exception, a qualified blog post that contains more than 2500 words, narrowly condensed, and filled with semantical terms, may have a chance at ranking at a head term. Only if there are solid links and available references to several experts in the field.

On the other hand, most blog posts don’t need to be that complex, as mentioned above, blog posts tend to be longtailed. Ranking for other long-tail keywords that include generally related terms will help you appear for that and other unique searches.

Unfortunately, there is no one size fits all in the SEO world, users search for different topics. It’s impossible to provide in-depth topics that are also general, you have to choose! It’s important to keep in mind that, your blog post will not rank if you have only published 500 words. The search engines are smarter than that, they won’t even pay attention to the post since it’s labeled invaluable. So, watch out!

women crossing her fingers behind a white wall
Good Luck!!!

Our Recommendations

Now, that we have discussed the differences in the way search engines incorporate and rank pages, it’s a good time to mention that the best way to optimize your SEO ranking is to develop a solid webpage that is filled with head terms. In addition, in order to build a solid blog, you need to fill your content with long-tail keywords, in addition, you must be continually uploading content 3-4 times a week.