When it comes to successful digital marketing in 2023, continuous learning is not just valuable; it’s critical. Considering the ongoing advancements of technology and the internet, marketing has transformed from a static, one-size-fits-all approach to a dynamic, data-driven discipline. Staying at the forefront of these changes is crucial for professionals seeking to remain relevant and effective in their roles. Continuous learning allows marketers to adapt to new technologies, consumer behaviors, and industry trends.
YouTube has emerged as a central platform for marketers to stay updated in this fast-paced field. It offers a wealth of resources for marketing professionals, ranging from expert tutorials and in-depth analysis to industry insights and case studies. The platform hosts numerous channels and content creators who specialize in various aspects of marketing, including SEO & content marketing, social media marketing, PPC advertising, and more. Learn the differences between the different marketing methods.
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Why is YouTube a popular learning platform for professionals?
Professional development on YouTube is easy and accessible, thanks to the marketing experts and thought leaders who share their knowledge on the site. YouTube enables marketers to gain insights from the very best in the field, via a visual and engaging way to learn. This makes complex marketing concepts more accessible and comprehensible. Unlike traditional text-based resources, video content allows professionals to grasp complicated or advanced topics more effectively. Visual aids, live demonstrations, and engaging animations make it easier to comprehend intricate concepts, turning seemingly daunting subjects into manageable ones.
The interactive nature of YouTube, with its comment sections and live streams, also encourages networking and knowledge-sharing among marketers. It fosters a sense of community and collaboration, allowing professionals to exchange ideas and stay updated with the latest trends.
The platform’s accessibility and convenience have been paramount to its popularity as a learning platform. Users can access a vast library of educational content at their fingertips, meaning that learning can now occur at one’s own pace, on-demand, aligning seamlessly with busy professional schedules.
Additionally, YouTube grants both creators and learners a critical opportunity to engage with a global community. YouTube fosters a sense of belonging among learners, as they can connect with fellow enthusiasts and experts from around the world.
The top marketing YouTube channels in 2023
The following YouTube channels are incredibly helpful for marketers because they provide valuable insights and practical advice in the always-changing world of digital marketing. With their expert-led content, they keep marketers updated on the latest trends, strategies, and tools, making it easier to adapt and excel in this competitive space.
These channels streamline and break down complex marketing concepts, offer real-world examples, and provide actionable tips, enabling marketers to apply newfound knowledge effectively in their real-world campaigns.
Plus, the engaged communities around these channels foster networking and shared learning, creating a supportive ecosystem where marketers can collaborate, ask questions, and gain diverse perspectives to enhance their skills and make important industry connections.
With so many solid marketing tutorials on YouTube, people working in the sector should definitely check out these channels for tips, tricks, and insights that can optimize their outreach efforts. Read on to learn more about the best YouTube channels for marketers and maybe create your own.
Ahrefs is a well-known tool and resource in the digital marketing world, particularly for SEO (Search Engine Optimization). They offer a range of tools to help with keyword research, competitor analysis, site audits, and more. Their YouTube channel, Ahrefs, is a valuable resource for marketers, SEO professionals, and content creators. It provides comprehensive tutorials, tips, and insights on various aspects of digital marketing, SEO strategies, and content marketing.
Here are the top 5 marketing videos from Ahrefs’ YouTube channel:
- Keyword Research Tutorial: From Start to Finish – This video guides viewers through the complete process of keyword research, which is fundamental for SEO.
- How to Analyze Searcher Intent – This tutorial explains how to understand what searchers are looking for, which is crucial for creating content that meets user needs.
- How to Find Low Competition Keywords for SEO – This video offers strategies for finding keywords that are easier to rank for, an important aspect of SEO.
- Keyword Research Tips for Affiliate Marketing Sites – This video provides specialized tips for conducting keyword research specifically for affiliate marketing websites.
- How Reliable are Keyword Difficulty Scores? – This tutorial explores the accuracy and utility of keyword difficulty scores in SEO planning.
2. Gary Vee (Gary Vaynerchuk)
Gary Vee’s YouTube channel is a must-watch for marketers seeking invaluable insights and guidance in today’s rapidly evolving digital landscape. As a prominent entrepreneur, author, and marketing expert, Vaynerchuk offers a treasure trove of knowledge, experience, and practical advice that makes his channel ideal for marketers.
While Gary’s content is diverse and encompasses a wide range of business practices, he is primarily focused on marketing strategies that help entrepreneurs build and grow their enterprises. Some of his more recent videos cover everything from helpful tips for going viral on social media to AI’s role in sales and marketing.
With over 4,000 videos and a staggering 4.2 million subscribers to his channel, it’s clear that his content strongly resonates with viewers. Gary’s personal rags-to-riches story, having immigrated to the U.S. as a child and eventually worked his way up to becoming a self-made millionaire, serves as a real-life tale of success and inspiration for marketers who are just starting out.
“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling,” Gary says. He clearly applies this sentiment to his own business, as he’s dedicated a substantial amount of time and energy to his channel”Gary Vee
The creator publishes a new video each day, meaning that his content is always fresh and relevant. He’s constantly searching for the latest industry trends, ensuring that his tutorials and advice can be practically applied to digital marketing in 2023. Additionally, Gary hosts a podcast that includes question-and-answer sessions, key points from his recent speeches at conferences, and more.
Beyond the practical value of his content, Gary’s channel offers motivation and inspiration. It’s easy for marketers to feel overwhelmed or burned out in the fast-paced marketing world, and Gary’s inspirational content can reignite passion and provide the drive to tackle new challenges with creativity and enthusiasm.
3. Adam Erhart
A content creator, marketing strategist, and entrepreneur, Adam Ehart is a digital marketing expert whose channel is dedicated exclusively to providing content that can help you maximize your campaigns and outreach. He focuses on techniques for marketers to make the most of their ad spend, including incorporating ChatGPT into their strategies to generate leads.
The most popular videos from Adam’s channel include:
- 7 Effective Marketing Strategies for 2023
- Digital Marketing 101 (A Beginner’s Guide To Marketing)
- Marketing Hacks So Powerful They Should Be Illegal
- 7 AI Tools To Run Your Business From A to Z
- Marketing Strategies GUARANTEED to grow your business in 2023
Adam’s videos are straightforward and easy to understand, laying out best practices in a simple, step-by-step format. His direct, no-nonsense teaching style enables viewers to grasp challenging ideas and apply them effectively to their own marketing endeavors.
While nearly all of his videos are directly related to practical strategies, he also includes interesting topics like the relationship between neuroscience and marketing, giving learners a broader perspective on the field. The creator makes sure to actively engage with his audience, creating a sense of community among his viewers.
Adam fosters interaction, answers questions, responds to comments, and provides personalized advice. This high level of engagement nurtures a supportive environment for marketers to share their experiences and learn from one another.
Adam’s philosophy is geared around securing real-world results for his client, and he advises those following his channels not to focus excessively on theory. Adam argues that what actually matters at the end of the day is boosting sales and getting leads, regardless of how one makes that happen.
“Most clients don’t care what you do, or even how you do it, all they care about is the result. And whoever can get them their desired result in the fastest, most effective, most convenient, and with the lowest risk possible is going to win”Adam Erhart
Some 350,000 people subscribe to Adam’s channel, proving the value of his content. He also has an extensive catalog of more than 800 videos available for viewing on his channel, ensuring that learners can find content that addresses exactly what matters to them.
4. Vanessa Lau
For marketers looking to make the most of their brands’ or clients’ social media profiles, Vanessa Lau provides amazing content that’s perfectly suited to the realities of Instagram, TikTok, and other platforms. Vanessa has a staggering 700,000 followers and 370 videos on her profile, having established herself as a leading voice for social media marketing.
Despite her success, Vanessa remains incredibly relatable. She began her journey without any formal background in marketing, making her story incredibly inspiring for those starting from scratch. This relatability, combined with her genuine personality, creates a connection with her audience that transcends the usual influencer-viewer dynamic.
While many digital marketers focus solely on one platform or strategy, Vanessa understands the importance of a holistic approach. Her channel covers a broad range of topics, including Instagram growth, email marketing, personal branding, content strategy, and more.
Vanessa’s top videos include:
- How to Gain Instagram Followers Organically (Grow from 0 to 5000 followers FAST!)
- How to grow an Instagram account from SCRATCH (With ZERO Followers!)
- How to Start a Successful YouTube Channel (Get Your FIRST 1,000 Subscribers FAST!)
- How to PLAN, SCHEDULE, and AUTOMATE your Instagram posts! (Create CONSISTENT Content in your SLEEP!)
- How to Create Consistent Content for Instagram (Create ONE MONTH of content in ONE DAY!)
Sensing a theme? The majority of Vanessa’s most popular content is focused on next-generation marketing, meaning outreach that takes place on Instagram and other social media platforms.
Instagram social media marketing is critical for brands due to its unrivaled ability to engage and connect with a vast and diverse audience. With its visual appeal and user-friendly interface, Instagram is an ideal platform for showcasing products, services, and brand personality.
Considering that the importance of visual content and storytelling has never been greater, it’s critical for brands to learn from Vanessa how best to leverage the platform to interact with customers and drive conversions.
In addition to her practical advice for social media marketing success, Vanessa also provides emotional support and guidance for fledgling brands and influencers.
“If you make decisions solely because you don’t want to abandon or upset people, you will end up abandoning yourself. Always do what’s best for you and your business,” Vanessa says. “Remember: You’re the only one who has to live with the consequences.”Vanessa Lau
The Moz YouTube channel stands as an invaluable resource for marketers in the ever-evolving landscape of digital marketing and search engine optimization (SEO). With a history dating back to 2004, Moz is an SEO software solution that has provided solid results for thousands of brands. SEO is more than a strategy; it’s an essential component for modern, digital marketing. It enhances visibility, drives organic traffic, improves user experience, builds relevance and trust, gives a competitive edge, and enables global reach, making it a fundamental tool for success in today’s digital world.
With millions of websites competing for attention, appearing on the first page of search engine results is vital. SEO helps improve your website’s ranking, making it more visible to potential customers. Additionally, SEO generates organic traffic, meaning visitors who come to your website naturally, not through paid ads. This is a cost-effective way to reach your target audience and build brand credibility.
A Reputable voice in the field of SEO and digital marketing
As one of the most established and reputable voices in the field of SEO and digital marketing, Moz’s YouTube channel has consistently delivered high-quality, informative content, helping professionals and enthusiasts stay up-to-date with the latest industry trends and best practices. Marketers can trust the information provided by Moz, which is crucial in an industry driven by data and results.
The channel covers a wide range of SEO topics, from on-page optimization and link building to technical SEO and keyword research. This comprehensive approach ensures that marketers have access to a wealth of knowledge, helping them craft holistic SEO strategies. With almost 100,000 subscribers and nearly 900 videos, Moz offers content on a wide range of SEO-related topics.
Some popular videos uploaded by Moz are:
- Content Marketing Tips for B2B Organizations
- How to Build a Killer Content → Keyword Map for SEO
- What Does an SEO Do In Their Day-to-Day Work?
- 8 Rules for Choosing a Domain Name
- The Rules of Link Building
Moz’s iconic Whiteboard Friday series is a gold standard in the world of SEO education. Each week, Moz’s experts tackle a different SEO topic, breaking it down on a whiteboard in an easily digestible and engaging format. This series simplifies complex concepts and helps marketers understand and apply them.
That’s not to mention that Moz’s videos frequently feature contributions from SEO industry experts and professionals. This diversity in perspectives ensures that marketers are exposed to a range of strategies, opinions, and experiences, enriching their knowledge base.
It’s clear that the Moz YouTube channel is a must-watch for marketers, particularly those involved in SEO and digital marketing. It combines Moz’s well-established authority and credibility with a comprehensive range of content that covers various facets of the industry.
Why marketing content on YouTube is key for success in 2023
Staying up to date with marketing content on YouTube and joining creator communities has become essential for achieving success in 2023’s digital marketing landscape. In an ever-evolving space, staying informed, inspired, and connected with like-minded professionals is crucial.
Many of the YouTube channels featured in this blog offer real-world case studies and practical examples of successful marketing campaigns. These insights are invaluable for marketers seeking to understand how to apply theoretical knowledge to real situations. Learning from others’ successes (and failures) can help shape more effective strategies.
Beyond just watching videos, YouTube enables marketers to engage with content creators and other viewers. By participating in discussions, leaving comments, and connecting with like-minded professionals, marketers can build a network of peers, mentors, and potential collaborators. This sense of community provides support and valuable connections in the industry.
As the marketing landscape continues to evolve, leveraging YouTube as a learning and networking platform is an invaluable strategy for staying at the forefront of the industry and achieving success in this dynamic field.