TikTok is an innovative new social media platform that is increasingly becoming popular. Many people, especially the youthful population are now scrambling in their app stores. To download this trending app, so they can explore what all the fuss is about.

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How does TikTok work?

The app is basically about short videos of around 15 seconds long. It’s possible for users to connect several clips together for up to 60 seconds (one minute). Just like with many other social media platforms. Tik-Tok has a live stream option as well as filters. And other tools through which the users can enhance their video presentations.

Although Tik-Tok is known to mostly appeal to the youthful population. It can also be used as a digital marketing mix in this era of online marketing.

TikTok hits the top list of social media platforms because it shows content that is tailored to each user. Besides, the video-sharing app also provides a more significant level of interaction with its users. Compared to other social media platforms like Facebook, Whatsapp, Instagram, YouTube, etc.

Moreover, TikTok is reported to have so many users, which are currently estimated at around 800 million people. Now, just imagine the number of money brands on TikTok can make if they target. Just a fraction of that population.

To tell the truth, the app actually has a growing range of advertising options. Brands could easily exploit this to their advantage, especially now that the platform is relatively still new.


How to start marketing on TikTok

The Tik-Tok business model currently focuses on in-app purchases. Since users need to purchase coins which are in turn used to buy virtual goods such as emojis and stickers. Tik-Tok actually has several in-apps, but that could actually be a topic of its own. Our focus for today is rather on how to use TikTok for marketing. Of course, we would also be looking at how to successfully promote brands on TikTok.

1. Connect your Tik-Tok account to other social media platforms

The first important hack to promote your business or brand on TikTok is by linking it to other social media platforms. TikTok allows account users to link social media platforms like Instagram and YouTube to their profiles.

As a brand promoter, this will work in your favor as you would be targeting up to three platforms through one. This will definitely result in more exposure and visibility of your brand, which will, in turn, generate more sales.

2. Reveal your personality

If you want to successfully promote your business on Tik-Tok. Then you’ve got to show your personality in a bid to attract the right audience. Bear in mind that in this era of technology.

People turn to believe more in what they see rather than in what they hear or read. So, it will help if you show your amazing personality in a bid to attract more followers.

For instance, if you are promoting a clothing brand, it is imperative to show your personality. As a Fashionista who knows how to combine outfits. Trust me, this will appeal to all those people who love dressing well and this could result in more sales for you.

That said, this does not mean that you should try so hard to show a personality that isn’t really yours. It’s actually very possible to be a little bit dramatic or creative while maintaining your unique, sweet personality.

The use of hashtags is another wildcat of Tik-Tok’s business model. Tik-Tok actually played smart by taking out time to understand how hashtags work on platforms like Instagram before taking theirs to the next level.

Brands on TikTok should therefore always take out some time to do thorough research on the trending and relevant hashtags, so they can join the bandwagon and expose their businesses to a larger audience. The platform has indeed made things easier by showing the number of searches that have been made for particular hashtags, so you can start using the most popular ones.

Besides, TikTok also allows the use of promoted hashtags through hashtag challenges that take users to the main page of the challenge. As a matter of fact, the hashtag challenge is currently a major part of Tik-Tok’s business model.

4. Make use of highlight reels

Another way to promote your brand on TikTok is by making great use of highlight reels.

Fortunately, Tik-Tok has so many features and tools, including feature updates, office events, new launches, cool graphics as well as nice music. Through this users can make interesting videos and share them in a bid to go viral.

Of course, the more interesting your video is, the more viral it will likely go. This could easily also translate to more exposure and sales.

5. Show behind the scenes of your business

You can also use TikTok for marketing your products or brand by showing your audience some behind-the-scenes activities of your business.

It is apparent that in this era of online marketing, internet fraudsters and scammers have found a way of impersonating certain brands and swaying their clients or followers away.

Well, showing behind the scenes of your business will boost trust and authenticity and this can also increase sales. However, when showing behind the scenes of your business, it is imperative to make it interesting as no one will spend a few seconds watching a boring video.

More so, an interesting video is more likely to go viral. That said, you can show videos of when your employees are doing something silly, when you are working on a new product or when things are not just going right. The whole essence of such videos is to arouse interest and possibly curiosity about your brand or product.

Final Thoughts

It is evident that TikTok is a platform that has come to stay. And contrary to popular opinion that it’s a place to just have fun, it is actually one of the most innovative platforms for online marketing. Brands on TikTok are therefore advised to take advantage of the platform and advertise their products before it becomes complex.

Business owners and brands should therefore exploit Tik-Tok to their advantage. They should be smart enough to work with the algorithm before it changes. Make the best out of their online advertising efforts.