What is the most important factor in keeping website visitors engaged?
Making sure that potential clients aren’t discouraged is part of the creed, of inbound marketing. Yet, there are still a lot of web pages that visitors complain about.
Whatever the reason is, never forget about prioritizing user experience when developing a website.
This article will discuss twelve reasons why people dislike your website. This list is not to discourage! Let’s make sure your website visitors are engaged. The following top points will help you avoid committing mistakes.
1. Your Website Is Sluggish
The advent of Vines, TikTok, and memes have shortened people’s attention spans. Pages with multimedia that don’t load fast will cause customers to leave. Once users experience high-speed internet they will never wait around this demands a fast loading.
- Choose a reliable provider to host your site
- Use a clear coding language.
2. Lack of mobile optimization
Most people visiting your site also own a smartphone, and currently, mobile users outnumber users of desktop computers. That is why it is almost compulsory in today’s worldwide web to have your website optimized for mobile phones.
Users that visit your website are most probably smartphone holders. It’s important to have a webpage that is optimized for mobile phones. You don’t want to have customers zoom in and click the wrong button.
Using a mobile-optimized theme or application will help improve your visitor’s experience. Your site needs to be ideal for mobile use in order to be effective and competitive in today’s digital market.
3. Difficult to navigate
People may dislike your webpage because it’s not user-friendly. Meaning it’s hard to understand which page leads to what. This leads users to want to withdraw from your site.
Poor navigation can negatively affect the SEO rankings, the number of traffic, and the bounce rate. Here you go, If you want to learn more about UX patterns and design from experts.
4. Media That Auto-plays
If your site has an automated voice when clicking on it, get rid of it. This can be seen as music, instruction, or a video. Get rid of it, it only causes customers to bounce. If the customer wanted a video they would go to youtube. Nevertheless, this is something that you can control.
5. Incomplete contact information
If a site visitor has a question or wants further information, they will go to your contact page. If the contact information isn’t filled out correctly the user will think your site is fraudulent or unprofessional.
To avoid this, make sure that your contact information is up to date and accurate. When you receive calls or queries make it your priority to respond in a timely manner.
6. Incomprehensible “About Us” Page
Believe it or not, visitors do check out the “About Us” page frequently. Visitors who check this part of your website may be driven by curiosity or care. The about page is the break it or make it a test. If a client is interested and the about page is unbearable to read. You will most definitely lose the client!!
Make sure that your “about page” speaks to the emotional side of your clients. Focus on the language that people can connect with.
7. Keyword bombardment
It was believed before in the world of SEO that more keywords would mean better content. Optimization previously would have meant such – inserting keywords into all corners available.
The good news is that the times and search engines have kept up with the changes. This means that overly optimized does not necessarily mean good.
SEO writing tips are available everywhere on the internet and putting up engaging content into your website will more likely make your visitor a believer.
8. A blog-less site
A website with a complimentary blog is more effective since a blog site can provide opportunities for your site visitors to get more information and to proceed with caution through research. Business blogging is an effective tool to boost your website and company further.
Blogging is one of the best marketing strategies to drive clients to your website. There are a lot of search opportunities to use to create a proper blog post.
A potential client may do intensive research first before making contact for a possible service or sale.
If your site visitors see answers to their questions in your blog and that your posts have reassured them, they are much more likely to contact you or your team.
9. User-unfriendly internal links
Internal links are really helpful except when done incorrectly. Readers or visitors of your site may be pointed directly to other parts of your website that may give them relevant information.
However, one of the reasons why people may dislike your website is because your internal linking is not user-friendly or worse, nonfunctional.
Avoid using internal links excessively, only add these links to pages that will lead your site visitors to other relevant pages that will improve their experience.
10. Excessive pop-ups
Pop-ups can be useful, but too many of them are very disruptive. There is a right way to use pop-ups, and you may start by using them in moderation and tracking them for effectiveness.
Make sure that your pop-ups are smart, which means these are directed to a particular type of visitor or used for a certain purpose in your marketing. Do not forget to assess their effectiveness and whether these clicks create a better user experience on your site.
11. It looks ancient
Modern graphic design is cool and accessible. If your website looks as if it is stuck/ frozen in time that is a bad sign. With GIFs, and flashing multimedia content that reminds you of the early 2000s, your visitors will leave.
There is a lot of available software and applications out there that can help you make your site look stunning. There are sites that provide templates and themes that can be modified to suit your brand or objectives.
You just need the patience to look for them and perhaps throw in a few bucks to acquire that domain.
12. Too Many Stock Photos
What people hate about certain sites is the excessive use of stock photos. This practice will make your site indistinguishable from other sites. This could make your marking go downhill.
Too many stock photos also make your site look generic which will increase the bounce rate. To avoid this, use images that are unique (definitely with consideration of their copyright).
You may also opt for illustrations or simply use your own company’s photos. Websites with high-quality images are more compelling, and thus, receive more views.