“Your brand is what people say about you when you’re not in the room.”
In this digital age, if you want to stand out from the sea of other businesses, you will need to put a lot of time and effort into building up your personal brand.
Building your personal brand will open up the doors to more business opportunities, connections with peers in your industry, help you increase your influence online and attract more customers to your business.
This is because once you have established a solid and recognizable personal brand, people will start to see you as an authoritative figure in your space.
The good news is that there are a ton of inexpensive tools available for personal branding.
But, before we dive off into my list of the top 5 personal branding tools, let’s discuss what a personal brand is.
What is a Personal Brand?
Your personal brand is essentially what you want to be associated with and known for in your industry. As you start building a personal brand for your business,there are four key things that you need to do:
1. Build your online presence
Creating a solid online presence for your personal brand and business is super essential, especially since we are living in a digital age. Your online presence consists of all of the web properties that you establish on the internet such as your social media profiles, your website or your blog.
2. Be authentic and true to yourself
There is enough fakery happening in the digital world – I’ve seen it time and time again – where folks are trying to be great imitations of someone else. When I started building my personal brand years ago, I made this same mistake.
However, since launching a new brand that focuses on teaching small businesses how to build a web presence, I am truly embracing who I am — a Starbucks loving, techie addict that helps small biz owners make the web work for their companies.
3. Create a consistent brand identity
Everything that you do online needs to be consistent. Even though your social media profiles, blog post images, etc., all have different requirements, you still need to use the same images, brand colors and styles consistently across all of these platforms.
This will make your brand stand out…and make it easily recognizable online.
4. Network with fellow peers in your industry
If you want to really level up your personal branding, one of the activities that you should concentrate on is networking. If I can be honest here for a second, this is one of the areas that I totally shied away from but one that is already making a huge impact on my new brand because I didn’t fully understand the power of online networking.
The thing is…is that you cannot build a brand or business alone. You will need to start branching out and networking with others in your industry to really start getting your business and brand out there.
5 Awesome Personal Branding Tools
Canva is absolutely one of the best graphic design tools that I have used. Whether you are a beginner or even a seasoned designer, Canva is a resource that you can use to design all sorts of graphics with.
For my new website, I used Canva to design my lead magnets, sidebar graphics, product covers and my blog post images.
WiseStamp is an excellent email branding tool, but it is much, much more branding wise. With WiseStamp, you can integrate and connect your social media profiles to your email signature, add a picture to your signature, easily incorporate your brand’s color schemes and add links to your latest blog post.
Talk about one-click branding! Yep, it’s possible with this nifty resource.
About.me is a free service that lets you create a personalized splash page that gives people a quick glimpse into who you are and what you do. With the About.me pages, you can easily link your social media profiles to the page, add your contact information and more.
Pixlr is an additional tool that I use for personal branding in particular to create text logos, lead magnets, etc. for my current website.
If you are creating a personal brand on a budget, then this is a resource that you will learn to love.
5. Your Blog
Blogging and promoting your content across different platforms online is one of the most effective ways to brand yourself and your business.
Content is always being exchanged and promoted online. As such, writing and sharing content (aka blogging for business) consistently from your blog is an important branding activity the small business owners should do regularly.
WordPress is currently the most popular blogging platform and content management system that the pro’s use for blogging.
I hope that these tips and 5 tools help you start establishing an awesome and solid personal brand for your business.
Cheers and Happy Branding!