Whether you are the head of a growing multinational, or running your own small startup from your spare room, as CEO you must position yourself as the head honcho of a business that is going places. As CEO or Co-Founder there’s very little wiggle room when it comes to your branding- it must be powerful, it must be consistent, and it must be maximized across all channels of communication- including email. Here at WiseStamp we see hundreds of thousands of email signatures, so we’ve seen email signatures that really maximize that blank space at the bottom of an email, and we’ve also seen email signatures that are somewhat less effective. CEO_signature What does your email signature need to do for you? Before you even begin to use a signature generator, you need to think about what your email signature will do for you and how it’s going to look on Gmail or Outlook. A perfect CEO email signature will tick these boxes:

  • Make it easy for people to reach you
  • Make it clear who you are
  • Make it clear what your company does

Atrayus_signature What should a perfect CEO email signature include? An effective email signature will always contain the following:

  • All your basic personal information- including your name, your position, and contact details
  • All your company’s basic information- your company website, company blog, physical address if relevant
  • Your company’s social media channels. Your email signature is a a great place to promote them.
  • Your photo, or company logo. Your logo is a great way to show off your company branding, but a photo is an effective way to increase email open rates and build a connection with your email contacts. See which one works for you.
  • The same branding as other employees at your company. Having a consistent branding across all employee emails shows your company means business. You can set this up in seconds with WiseStamp for Teams.

Powtoon_cofounder_signature What should you never include in a CEO email signature?

  • Too many links. Too many links can make you signature look over-crowded and unprofessional. Your email signature reflects your company, so keep it streamlined.
  • A wacky quote. Feel free to go creative with your signature, but it might be best to keep anything too out-there for personal emails.
  • An inappropriate photo. Make sure any photo you include lives up to your professional reputation.

Email signature example What do you include in your email signature? Let us know in the comments.

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Written by Josh (Tzvika) Avnery
Josh (Tzvika) Avnery WiseStamp Co-Founder and Marketing director. Loves anything web and a struggling foodie in an office full of vegans.

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