Whether you are the head of a growing multinational or running your own small startup from your spare room, you need a proper CEO email signature.

That is because as CEO you must position yourself as the head honcho of a business that is going places and there’s very little wiggle room when it comes to your branding – it must be powerful, it must be consistent, and it must be maximized across all channels of communication – including email. Here at WiseStamp we see hundreds of thousands of email signatures. So we’ve seen email signatures that really maximize that blank space at the bottom of an email, and we’ve also seen email signatures that are somewhat less effective.

WiseStamp CEO email signature

What does your email signature need to do for you?

Before you even begin to use a signature generator, you need to think about what your email signature will do for you and how it’s going to look on Gmail or Outlook. A perfect CEO email signature will tick these boxes:

  • Make it easy for people to reach you
  • Make it clear who you are
  • Make it clear what your company does

Atrayus CEO email signature

What should a perfect CEO email signature include?

An effective email signature will always contain the following:

  • All your basic personal information- including your name, your position, and contact details
  • All your company’s basic information- your company website, company blog, physical address if relevant
  • Your company’s social media channels. Your email signature is a great place to promote them.
  • Your photo, or company logo. Your logo is a great way to show off your company branding, but a photo is an effective way to increase email open rates and build a connection with your email contacts. See which one works for you.
  • The same branding as other employees at your company. Having a consistent branding across all employee emails shows your company means business. You can set this up in seconds with WiseStamp for Teams.

Powtoon_cofounder_signature

What should you never include in a CEO email signature?

  • Too many links. Too many links can make your signature look over-crowded and unprofessional. Your email signature reflects your company, so keep it streamlined.
  • A wacky quote. Feel free to go creative with your signature, but it might be best to keep anything too out-there for personal emails.
  • An inappropriate photo. Make sure any photo you include lives up to your professional reputation.

CEO email signature dos and donts

 

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Getting started with a CEO mail signature

Now that we covered the do’s and don’ts, it’s time to get started. Start with a free signature maker, and once you’ve gathered some feedback, you can add advanced features to incorporate marketing offers, so you literally promote your company with every email you send. 

This 90-second video will help you understand how to create an effective mail signature easily and quickly:

What do you include in your email signature? Let us know in the comments.

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Written by Josh (Tzvika) Avnery
Josh (Tzvika) Avnery WiseStamp Co-Founder and Marketing director. Loves anything web and a struggling foodie in an office full of vegans.

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