When done right, marketing is a gift. This holiday season, be like Santa: make sure the strategies you use to market your products have something exciting in store for everyone.
Christmas marketing strategies are nothing new. In fact, in 1931, even Coca Cola notoriously made Santa Claus look happy and bubbly for the first time in history, only to advertise its own fizzy, sugary drinks better. This image change, as we now know, was to last even 90 years later.
It would be fair to say that the Christmas of 1931 took Coca Cola out of the US and into the international scene. Such an anecdote proves how businesses, no matter how big or small, can successfully become impactful by merely employing a sound marketing strategy around Christmas time.
However, things have changed dramatically in the marketing game since 1931—partly thanks to giants like Coca Cola itself.
Nowadays, it can be hard to navigate this increasingly interconnected, digital domain without some help. That is why we at WiseStamp have put together this listicle, which we hope you can build on to lay out a top Christmas marketing strategy for your business.
‘Christmasize’ Your Service (or Products!)
When we say ‘Christmasize,’ your mind probably goes to standard practices like turning all product packaging red. Or to adding miniature Christmas trees into all of your social media graphics. That is only natural, and we don’t blame you.
However, there are many ways to bring the holiday spirit into your business or products. As with any strategy, before making any radical changes, re-investigate your buyer persona(s). Which of their needs is most urgent around holiday time?
After figuring that out, adapt your service or products accordingly. Start with the image of your business. Go on social media, change your cover photo, and start posting!
When designing visuals, keep your audience in mind. Are your clients (past, current, or potential) more likely to respond to traditional imagery or more contemporary graphics? Furthermore, make sure that the copy communicates efficiently.
Here are some examples of traditional and contemporary Facebook cover designs for reference:
In terms of what campaigns you could run, spreading the holiday spirit is made easy by a giveaway or a contest! Everyone likes present around Christmas time, and this is also a good way for you to possibly increase engagement and generate leads on your social media accounts.
Get your inspiration from your buyers’ personas, once again. What brands do they stay loyal to, other than yours? Moreover, don’t forget to research trending practices on each platform by finding popular accounts with your own follower base.
Speaking of your followers, keep in touch with them by sending warm wishes for the holidays. Place banners to greet them once they’re on your landing page, and don’t forget to personalize your wishes by sending electronic ‘Merry Christmas’ cards via email.
Increase Christmas Sales with Generous Offerings
Everyone is giving out gifts during the Holiday Season, and to get into the benevolent spirit, you should partake. Think up ways to market your products, especially your seasonal ones.
Spoil your customers with a coupon or discount, or figure out alternative ways to sell your products—after all, promotions don’t have to be wholly benevolent.
For example, you could push your customers a little over their spending limit by applying whatever discount you’re offering to the minimum viable purchase amount that would bring you a profit over the course of the Holidays.
End of the year discounts
In terms of discounts, you can start preparing for January by running end-of-the-year sales. If you own a multi-item store, focus on seasonal items: discounts on festive clothing items and sparkly home decor will guarantee an increase in sales.
Otherwise, use this occasion to market your services accordingly. Do you own a cleaning company? Give your clients a discount on end-of-the-year cleaning packages.
Another way to increase sales is through coupons. If you pick those of the BOGO type—that is, Buy One Get One (free)—go down the “spoil a loved one” marketing route. Once again, always keep the context in mind: it’s the Holiday Season, so everyone loves an opportunity to give a present to someone about whom they care.
A unique strategy to use promotions for Christmas is through an advent calendar. What that implies is 24 single-day promotions leading up to Christmas Day.
If you can find 24 unique ways to market your products, this should be your go-to: it’s one of the most engaging campaign formats around this time of the year.
Get emotional with your Christmas Ads
Christmas is all about giving to others, and people hate to be bombarded with advertisements around this time of the year.
That is why, if you want to be strategically efficient, you should shift the focus off the product itself and towards storytelling. How does your product help spread the Holiday joy?
Take, for example, by a German mail-order pharmacy, Doc Morris. When watching it start-to-finish, the storytelling is so immersive it’s almost impossible to hold back tears.
But what does this ad say? Why would a pharmaceutics vendor emphasize the importance of exercising, you would ask?
Successful Christmas ads rely on subliminal messages. In this ad’s case, the purpose of this message is to emphasize the importance of being in good health for your loved ones.
Notice how there are no words in the entire video, apart from the CTA at the end.
In this case, the storytelling, accompanied by the music and the montage, undermines copywriting. This goes to show how words aren’t always necessary for memorable marketing.
Embrace email marketing
In contrast with social media, email marketing is much more personal, and “personal” is what Christmas is all about.
In this way, you can create a tight-knit community that will be connected by the interest in your business that its members share.
First of all, of course, you should send out a newsletter with all the season’s unique offerings.
Keep your subscribers in the loop, but don’t market too aggressively. Always check in on the status of your KPIs and adjust your marketing strategy accordingly.
Always design your newsletters in the Holiday spirit. Add personalized Christmas greetings into your signature, and make sure the general feel your email gives off is in tune with what you yourself would like to receive in your inbox.
Invest in paid advertisements
Running paid advertising campaigns is paramount around this time of the year. As everyone rushes to buy and buy, your business must be the one they should reach first.
This is an excellent time to put your money into a good lead generation campaign, to start with the basics. Start thinking about, and eventually developing, a lead magnet ahead of time. Then, write a post on your blog about it and run a paid social media campaign to advertise it.
Make your lead magnet relevant to the Holidays: for example, if you’re a graphic design company, you might give away some free Christmas-themed social media templates for your subscribers to draw inspiration from.
Moreover, brand your lead magnet. This way, one could say you hit two birds with one stone: in addition to getting new leads, you also increase your brand awareness.
When it comes to boosting sales, you could go down the easy route and promote your products, with seasonal at the top of your priority list. However, if you’re willing to embark on more logistically intricate campaigns, we have an idea for you.
Throughout this article, we’ve talked about creating and maintaining tight-knit communities. One idea to foster that is pretty straightforward: organize a Secret Santa campaign! Let us give you more details:
If you create a landing page specifically for this campaign, everything that the site visitors should do would be to sign up for an account on your website. This way, they can not only start shopping but also give you their data.
They would be instructed to create a public wish-list where the products would be limited to a specific price tag. Then, all players will be divided into pairs and send each other gifts. However, they won’t have any information about each other unless desired after the present has reached its recipient.
While more logistically challenging to organize, this method boosts sales and collects data from site visitors. Finally, it encourages them to contact each other no matter where they are in the world.
Final thoughts & Season’s Greetings
When emailing for business, consider adapting your email signature and opening line. We recommend you change both the design and the wording so that your signature stands out.
At WiseStamp, we offer our clients icons that they can use to add a personal touch to their communications. Check out our offerings and guides, and we hope you’ve found this article and others on our blog helpful.
Happy Holidays and Merry Christmas!