Let’s talk Women in business!

WiseStamp and vcita have joined together to provide services that help simplify the way small business owners present themselves across all digital channels.

As we develop our product, we also aim to build a company culture where women in business have the freedom to share ideas and think outside the box. In a welcoming work environment, where all ideas are welcome. A place where we make our client’s dreams come true! 

For example, take a look at Ashley N. Perkins’s professional email signature made from WiseStamp’s email signature generator.

women in business

A big part of our work culture is fostering a great sense of community. Including frequent roundtable discussions with leaders in particular fields within WiseStamp & vctia. Sharing what it’s like to be a woman in business and how to honor international women’s day!


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What do you like about working in WiseStamp and vcita?

Iris Hermon VP brand at vcita. Many small business owners are undergoing digital transformation journeys, so it’s an exciting opportunity.

As VP Brand for vcita, my initial role is to tell the story of the brand to the world, and more so to the SME industry. I’m a big advocate of the vcita brand, its vision, and the values it stands for. There’s nothing better and easier than telling a story that you are passionate about.

The icing on the cake, for me, is the audience that I talk to- entrepreneurs that took a chance, followed their gut, and built a business they’re proud of. Nothing beats empowering these great people by giving them a platform that saves them time, money, and helps them run a better business and a balanced life. 

women in business

Ilona Geistrikh Sasson: Automation manager at WiseStamp I am quite new to the company however in the past two months I have to say I take pride in the fact that I’m always learning new things. Managing different aspects of the automation marketing team. We are growing and continue to establish a leadership presence in the start-up nation. 

women in business

How did you get started in your field? 

Iris Hermon VP brand at vcita: I’ve been in the marketing industry for 15 years now. As you can imagine, the marketing domains have drastically shifted and changed over the years in many different ways. 

 The one constant reoccurring aspect of my job that kept me going throughout the years is my passion and love for the art of storytelling! But in doing so, I had to go through the entire gamut of marketing to understand what I love doing most. I must say the journey was just as interesting as the end game.

I highly recommend to all women in bussiness (and men) to take that journey and find out for yourself what makes you tick, what drives you to become that better version of yourself! 

Ilona Geistrikh Sasson: Automation manager at WiseStamp: I have everything I wanted in terms of professional stability and growth, but a lot of the time I didn’t feel happy. 

After a while, the first thing I did was to go out and search for the career that would fulfill me. I thought about different viewpoints of my job, ones that I liked and disliked. I wanted to wake up every morning and be fully engaged, or even more so energized, excited! 

Shortly after I realize it was marketing, particularly digital marketing. I fell in love with the mission of marketing. Developing different strategies to get the customer engaged with the product. Even more so, developing a solid brand awareness strategy that leads potential customers to eventually ‘close’ a sale. 

At that moment I had to bite the bullet and pivot my career to automation marketing. Because I realized that is what I want to do, that is what made me tick. So, I started with small steps like signing up for a class to see if it’s real or just speculations. And here we are today, women in business!

What advice would you have for women who are thinking about pursuing a career in your field?

Iris Hermon VP brand at vcita: Always be true to the brand and love it as if it’s your own personal brand. The best stories come out when you tell them in the most honest and authentic way. Keep things real and believe in your brand.

Women in business

Iris Hermon VP brand at vcita

Ilona Geistrikh Sasson: Automation manager at WiseStamp: Don’t hesitate, just go for it! There are numerous opportunities in the digital professional world. I must say that COVID19 is the number one catalyst for digital transformation across all industries, creating endless opportunities for every one of us.  

Women in business

Ilona Geistrikh Sasson: Automation manager at WiseStamp

Once you get a role, what is your advice for women on how to thrive?

Iris Hermon VP brand at vcita: Always be yourself, stay true to the things that are most important to you. As a woman in bussiness who happens to have both a career and three children, the notion that every choice you make always leaves something or someone hanging. This is a feeling that follows you all day, every day. After many years of holding on to the title of a working mom, I learned to let go and to be kind to myself. Love and honor myself for all the decisions I’ve made, to reminded myself to always look on the bright side. 

Ilona Geistrikh Sasson: Automation manager at WiseStamp: Never lose your drive and willingness to learn, work hard and develop. Don’t be afraid to reach out to people in your network and asks questions. The most important thing is to be confident, don’t doubt yourself, and go for it. Even if your talent is underdeveloped, you can always keep working towards that goal you have in your head, because it will become your reality. Not giving up is an enormous part for women in bussiness!

What is the hardest piece of career advice you have received that helped you develop as a professional?

Iris Hermon VP brand at vcita: Several years ago, in one of my previous roles, I found myself in the middle of a media crisis. It all happened so quickly, and we had no time to prepare and digest what happened. You can only imagine that the outcome wasn’t in my favor, since we didn’t manage it as we should have. 

Once the crisis was over-the CEO of the company gave me a tip that has stayed with me since – always be one step ahead of the game when it comes to your brand. That’s the only way you can truly protect it. Always try to imagine future challenges and outcomes, and be ready for them. Always make sure that you are in the lead.

Ilona Geistrikh Sasson: Automation manager at WiseStamp: 
I think I’ve learned the hard way that oftentimes you can learn more from your failures than your successes. Take the time to understand and learn from those losses, it will make you a better marketer and enable self-development.

What is the best piece of career advice you have received?

 “Do what you love, and love what you do.”

Iris Hermon VP brand at vcita:

Ilona Geistrikh Sasson: Automation manager at WiseStamp: whatever you do, always ask yourself ” would I buy it?” We are the hardest clients to please if your message can compile a marketer you have done well.

Don’t hesitate, just go for it! Hesitation and self-doubt are more painful than failure. 

Ilona Geistrikh Sasson: automation manager at WiseStamp:

Final word

Share Your Lessons in Honor of International Women’s Day. What lessons have you learned this year from women in business? And, how do you #ChooseToChallenge? we would love to hear- Find us on our LinkedIn to keep up with WiseStamp’s latest trends!