A Complete Guide to Creating a Brand Page on Facebook

In this article, you will find all you need to know about creating a brand page on Facebook. In addition, there are a few tips littered around the article, along with a few points on making your first social media posts. The instructions below will take you step-by-step through the branding page creation process.

Step One

Open up this URL and add your business page to Facebook. When you arrive on the page, select one of the six choices:

Local business or place

  • Company, organization or institution
  • Brand or product
  • Artist, band or public figure
  • Entertainment
  • Cause or community

facebook create a page options

The choice you pick will govern what type of page you are allowed to create. It will also govern the way that Facebook will handle your page and the traffic it sends to your page. You are able to change your category at a later date if you wish.

Should you choose a business or brand? If you have a local address and you are expecting a footfall, then choose business because it comes with a map on the main page. If you sell products or services over the Internet, then pick Brand because it puts little emphasis on the location of your business and puts more emphasis on social sharing.

Step Two

After selecting your category, you are able to enter a descriptive sentence or two about your brand. Enter the URL of your website. Next, you are able to create a vanity URL. For example, if your business is called Fuzzy Socks, your Facebook URL may be facebook.com/fuzzy socks.

You may also upload a profile picture. If you decided to choose a business category, then you may also add category tags and mention the sorts of things your business sells. Your profile picture is the picture that will appear whenever you make a comment while logged in through your Facebook brand page.

It may be a good idea to upload your brand logo as your profile photo. However, if you are looking to improve and extend your personal influence, then a picture of yourself may be more suitable. You may even like to add a photo of yourself with your logo appearing in the background or in the corner of your profile image.

  •  Take the time to pick a very good profile picture
  • Make sure it accurately represents the brand you are promoting
  • Consider adding your logo as your primary profile image
  • Try to sneak your logo or tagline into your profile photo
  • Make your image at least 180 x 180 pixels

Facebook forces rectangular images into square images

Fill out the “About Your Page” section next. You have to enter up to 155 characters to briefly describe what your branding page is all about. Give this description a lot of thought because it will appear at the top of your Facebook brand page.

First impressions are sometimes given directly via your “About Your Page” description. For example, if you write something inappropriate, then that is the first thing that some people will see when they visit your brand page, which may create the wrong or an undesirable impression.

Spend a lot of time on your About Your Page description

Be as concise as possible

Consider simply adding your brand’s tagline if you have one

Promote at least one of your brand principles or selling points

Do not try to cram in a number of selling points

Step Three

Here is where the process becomes a little trickier. The Facebook system is going to ask you to add your new brand page to your main Facebook profile. It will also ask you to set up a new advert for your brand page. These are both fine options, but you can attend to them later. Your first job to create a cover image. It is finally time to start decorating your brand page in a way that allows your visitors a glimpse at what your brand is all about.

  • Try to make the cover image the same size or bigger than 851 x 315 pixels
  • Pick an image that represents your brand and its principles
  • Try to avoid one product as a cover image unless your brand is known for it
  • Remember that your cover image sets the tone for your entire brand page
  • Try to center your image to make it mobile friendly

facebook brand page cover sizes

Take a look at the image above to see where your image will appear and what sizes you need to reach in order to stop the Facebook software from magnifying your image and making it look terrible. Check how your Facebook cover image looks when you try it on a mobile device because it may look a little wrong.

The image comes out as 563 x 315 pixels when it appears on a mobile device, so try to center your image to be sure it doesn’t look silly on a mobile device. You don’t want the corners of your image chopping off, and you don’t want only a portion of your image appearing when people visit you with their mobile device.

Don’t forget that most people use their phone to access websites such as Facebook and Google+, so you need to make a good impression with your brand image.

  • Move your image after uploading to be sure it is in the right position
  • Use Photoshop, Canva, Pic Monkey or BeFunky to create your cover image
  • Some Brands routinely swap their cover image for a bit of a change
  • You may create different cover images that have different offers
  • Give your cover image a description by finding it in your timeline

add a description to the cover image

Step Four

Filling out your profile is the next thing you should do. Part of the reason is because some people may try to do a little company research on you and they may land on your Facebook brand page.

Such people may check out your profile bio to build trust so that they feel more comfortable buying from you. It is imperative that you add concise, correct and reassuring information into this section. Access the “Page Info” function by going to “Settings” and clicking the “Page info.”

Enter your start information and tell people where your company, product or brand was started or launched. It appears on your history timeline and it appears as an update on your main feed.

Enter your address and people will be able to check in via Facebook if they are near your place. It also goes some way to helping people find you on Facebook by using your address.

Fill in the mission and link description by adding information that further explains your brand or your business. Some people use it as the overflow for what they would have written on their main brand page description. Adding extra information may help improve your rankings on search engines. You may enter up to 155 characters.

There is another slot to enter your phone number and your email address. In most cases, it is not a great idea to add your phone number and email address into a public forum such as a social media network. However, since you are running a business or managing a brand, you may like to enter your phone number and email address so that potential customers or associates may contact you.

Step Five

Since you are marketing a brand, you may like to add collaborators to your brand page. You may add an admin person, an editor, moderator, advertiser and an analyst. Go to the page roles section and add in the name of the person on Facebook and assign that person a role.

That person’s account will then grant them access to the brand page’s role and all the privileges it allows. You may also add roles by adding in the email address of the associated Facebook account.

Facebook collaborator roles

Step Six

The publication of your first post is the final step for creating your brand page, and it may become a recurring activity on your brand page. Making a post on a brand page is almost identical to making a post on any Facebook profile page. You may add images, links, videos and text to make your posts more interesting.

A repeated and/or sustained content campaign and/or a lively and dynamic group of commenters on your brand page will help entice other people in and encourage them to return to your brand page. Strongly consider adding a fair number of images, as they appear to generate 2.3.x more engagement than posts without images. Live video will rank higher and usually on top of people’s news feeds while the live event is occurring, which should encourage you to post live video feeds whenever the highest number of your target audience are using Facebook.

Post things such as special offers, sale information, discount codes, and tips to help people work through their content more easily. People who have brands on YouTube may post videos on Facebook whenever they publish a new video on the Facebook social media network.

 The Required Content Of Your Page

The primary aim of your brand page is to educate people on your brand principles. Simply drawing attention, receiving likes and getting shares is not enough, you have to teach people what your brand stands for and what they can expect when they do business with something, somebody or a company that is related to that brand.