Business proposals get tossed left and right, but few hit the mark. 

Most get ignored, lost in the inbox, or just don’t deliver on what prospects are expecting. This is a shame because business proposal writing isn’t rocket science – it’s a craft anyone can master with a bit of training. 

How, more exactly, can you write business proposals that win clients? 

Keep reading and find out more. 

Understanding business proposals

Sooner or later in your journey, you will have to write a business proposal — and when you do, you want to make sure that it stands out from the rest.

Here are the fundamental concepts you need to know about business proposals before you sit down and write one.

What is a business proposal, more specifically?

In short, a business proposal is a document that outlines a specific product or service that your company offers and presents it to potential clients or partners in order to win their business.

A well-written business proposal can help you secure new clients, retain existing ones, and ultimately grow your business. However, winning business proposals don’t focus on your business. They focus on the client’s needs and how your business can provide solutions to those needs.

Business proposals vs business plans

“Business proposals” and “business plans” are often used interchangeably. However, that’s not necessarily correct.

A business plan is usually an internal document created with the purpose of guiding your company’s growth and development. It outlines your goals, strategies, financial projections, and other key elements related to running your business.

On the other hand, a business proposal is an external document created specifically for potential clients or partners. Its main purpose is to persuade them to engage with your company by highlighting the value and benefits that you can offer.

Technically, if you provide such services, you might find yourself in the situation of writing a business proposal for a client (say, to pitch them your business consultancy services). However, you might only help them write a business plan once they hire you.

Furthermore, your business proposal might include elements of a business plan (if, again, that’s the service you’re pitching). Still, a business plan is usually more in-depth, detailed, and provides a more comprehensive overview of your company’s operations.

When do you need to write a business proposal?

You might need to write a business proposal when you are

  • Pitching a new product or service to potential clients or partners,
  • Responding to an RFP (Request for Proposal),
  • Seeking funding from investors or lenders,
  • Forming a strategic partnership with another company, or
  • Applying for a government contract.

When do you need to write a business plan?

A business plan, on the other hand, is needed when you

  • Start a business or change the direction of your existing business,
  • Need funding or investment (be it from a private source or governmental), or
  • Want to sell your company.

The different types of business proposals

Not all business proposals are alike. In a nutshell, there are two main types, similar in purpose, but each with its own specifics:

1. Unsolicited business proposals

An unsolicited business proposal is a proposal that you send to potential clients or partners without them asking for it first.

You write such proposals when you:

  • Identify a problem that your company can solve, and believe the client would benefit from knowing about it
  • Discover an opportunity in their industry and want to pitch a product or service to help them take advantage of it
  • Are looking to secure a partnership with another company

The main challenge with unsolicited business proposals is that the recipient might not be aware of their need for your product or service, and therefore might not see the value in it. It’s essential to do thorough research on the potential client and tailor your proposal accordingly to increase your chances of success.

Furthermore, unsolicited business proposals can also be perceived as pushy, salesy, and irritating if you don’t approach them with care. Make sure to focus on the value and benefits that your product or service can bring rather than solely on making a sale.

2. Solicited business proposals

A solicited business proposal is one that you write in response to a specific request from a potential client or partner. This could be in the form of an RFP (Request for Proposal), or a request for information, where the company outlines their needs.

You write such proposals when:

  • A potential client invites you to submit a proposal
  • A government agency or organization has an open RFP that aligns with your company’s services
  • You want to participate in a bidding process for a project

Solicited business proposals offer more certainty of success because the recipient is actively engaged in the process and is aware of their need for your product or service. However, they also require more effort and customization to stand out among the competition.

Getting a business to solicit a proposal from you is hard work. It doesn’t “just happen.” You need to build a relationship with them, create trust, pitch them with the right approach, and provide them with value before they even ask for a proposal.

The key elements of a winning business proposal

There’s no secret, golden recipe to creating business proposals that get you contracts. There is, however, a set of elements you can use to significantly increase the odds that happens.

Here are the main components of a standard business proposal:

  • Cover letter – A brief introduction outlining the purpose of your proposal and its main benefits.
  • Title page – This should include the name of your company, the date, and the client’s information. You can also add a tagline or an attractive image to capture their attention.
  • Table of contents – Present a clear outline of what the proposal contains so they can navigate your proposal quicker and more efficiently. Your busy clients will thank you!
  • Executive summary – Provide a high-level overview of the proposal and its main points, to make it easier for readers to get the gist of your offer before diving into the details.
  • Current situation analysis – Present information about the client’s current state, identifying their pain points or needs that your product or service can address.
  • Proposed solution – Present your product or service and explain how it can solve the client’s problem or fulfill their needs. Be specific and provide evidence to support your claims.
  • Pricing and timeline – Clearly outline the cost of your offer and when the client can expect to see results or have the product delivered.
  • Case studies/testimonials – Include real-life examples of how your product or service has helped other clients to provide social proof and increase the credibility of your proposal.
  • Next steps – End your proposal with a clear call to action, whether it’s setting up a meeting or providing contact information for further discussion.
  • Terms and conditions – Include any legal terms and conditions in your business proposal.

These elements come together to form a story where your customer is the “hero” and you’re their sidekick, providing them the help they need to make it through the journey and succeed. Your main goal is not only to talk about your business, but also to underline how you can help your prospect.

How to write a business proposal – step by step

If you’re writing a business proposal, follow these steps:

1. Create a title page

Your title page is the first step in crafting an eye-catching business proposal. This page serves not only as an introduction but also as a first impression for your potential client or partner. It should be clean, professional, and contain essential information such as your company’s name, the date of the proposal, and the recipient’s details.

Remember to add a tagline that encapsulates the essence of your proposal or an attractive image related to your offering can also grab the reader’s attention and set the tone for the rest of the document. The goal here is to make the title page inviting and interesting enough that the recipient is compelled to continue reading.

2. Write an executive summary

The executive summary serves as a concise overview of your business proposal, designed to capture the essence of your offering and the key benefits it brings to the potential client.

This section should distill the most compelling parts of your proposal, highlighting how your product or service solves a particular problem or meets a specific need. It’s crucial to tailor this summary to the reader’s perspective, emphasizing the value proposition and outcomes rather than just the features.

This section’s goal is to engage the reader’s interest and persuade them to consider the details of your proposal, demonstrating why your solution stands out from the competition.

3. State the problem or need

This is where you show your prospect you understand their industry, their audience, and their pain points. Give this section attention and detail, as it will set up the stage for your proposed solution.

Explain why they need your product or service, providing evidence to support your claims, such as statistics, case studies, or testimonials from satisfied clients. This is also an excellent opportunity to demonstrate your knowledge in the industry and build trust with the potential client.

4. Offer a solution

You have already shown you understand your customer. Now, it’s time to show how your product or service is the solution they need. Clearly outline the features and benefits of your offering, providing specific details on how it addresses their problem or fulfills their needs.

Be sure to include evidence such as data, testimonials, or examples from previous clients to strengthen your claims and differentiate yourself from competitors. Remember to focus on the value your product or service brings to the client, rather than just listing its features. While prospects may be aware of what each feature means, they’ll relate much more to the benefits that can impact their business.

5. Explain why you’re suitable

Just because you’re familiar with a problem and you have a solution doesn’t always mean your customer will choose you. You must explain why your company is right for the job, highlighting your expertise, experience, and unique selling points.

Include relevant case studies or examples of successful projects you have completed in the past to demonstrate your capabilities and build credibility. Also, if you have any testimonials that can act as social proof, this is the perfect section to include them.

6. Include your cost break down

You want your business proposal to be as comprehensive as possible, and you want to be transparent with your potential client. Be sure to provide a detailed breakdown of the costs associated with your product or service, including any additional fees or taxes that may apply.

It’s essential to justify the pricing by explaining how and why it is fair and competitive in the market. This section allows clients to understand where their money is going and what they can expect.

7. Add a conclusion

Conclude your business proposal with a clear call to action and a sense of urgency. Encourage the potential client to take the next step, whether it’s scheduling a meeting, signing a contract, or making a purchase.

This is also an excellent opportunity to reiterate the key benefits and outcomes of your offering and remind the reader why they should choose you over other competitors.

In addition to these stages, you may also want to include other elements mentioned in this article, like terms and conditions, situational analysis, and so on. However, once you go through these specific steps, writing everything else will be easier.

Business proposal templates and examples

Still not sure where to start with your business proposal? Here are some templates and examples you might find useful:

1. Generic business proposal template

This generic business proposal template is designed to provide a comprehensive outline for pitching your business offerings to potential clients. The template is structured to ensure clarity, professionalism, and effectiveness in communicating the value of your services or products.

Company overview

Begin by introducing your company, including your history, mission, and the key factors that make you stand out in the market. This part aims to establish credibility and connect on a personal level with the reader.

Proposal objective

Clearly state the objective of the proposal, specifying the problem or opportunity identified, and the desired outcome. This section should align with the client’s needs and expectations, setting the stage for the detailed solution that follows.

Solution overview

Detail the proposed solution, breaking down the services or products offered, and explaining how they address the stated problem or capitalize on the opportunity. Highlight the unique benefits and why your solution is preferable over competitors.

Implementation plan

Outline the steps for implementing your solution, including timelines, resources needed, and any milestones. This shows the prospective client that you have a clear, actionable plan that can lead to tangible results.

Investment and pricing

Provide a transparent breakdown of costs associated with your solution, including any options for packages or customization. Justify your pricing with the value delivered, and be prepared to answer any questions regarding budget and expenses.

Terms and conditions

Set forth any terms and conditions relevant to the proposal, including payment schedules, legal considerations, and guidelines for project cancellation. This section protects both parties and ensures a mutual understanding of the agreement.

Contact information

Conclude with your contact information, encouraging the client to reach out with any questions or to take the next steps. Include all relevant contact details such as phone number, email, and physical address.

By following this template, you can create a business proposal that not only showcases your offerings but also demonstrates a deep understanding of the client’s needs, positioning you as the optimal choice to meet those needs.

2. Startup pitch proposal

This Startup pitch proposal template is designed for new businesses seeking investment or partnership opportunities. It provides a framework for presenting your startup’s vision, strategy, and potential to investors or partners in a concise and compelling way.

Executive summary

Begin with a powerful executive summary that captures your startup’s essence, including the problem you’re solving, your unique solution, and the market opportunity. This section should grab the attention of your audience and make them want to learn more.

Business model

Explain your business model, detailing how your startup plans to make money. Include information on pricing strategies, cost structures, sales channels, and any partnerships you intend to leverage. This section should reassure investors or partners of your venture’s viability and profitability.

Market analysis

Provide an in-depth analysis of your target market. Highlight the size of the market, customer segments, and purchasing behaviors. Also, assess your competition, pinpointing their strengths and weaknesses and explaining how your startup will differentiate itself.

Product or service

Describe your product or service in detail. Discuss the development stage, features, benefits, and any intellectual property. Use this section to demonstrate the value your offering brings to customers and why it’s superior to existing alternatives.

Marketing and sales strategy

Outline your strategy for attracting and retaining customers. Include plans for branding, advertising, promotions, and sales channels. This section should convey a clear path to market and revenue growth.

Financial projections

Present realistic financial projections for the next 3-5 years. Include forecasted income statements, cash flow statements, and balance sheets. Investors or partners will be keen to understand your financial planning and the expected return on investment.


Introduce your team, highlighting key members, their backgrounds, and roles within the startup. Demonstrate the team’s capability to execute the business plan and drive the company to success.

Funding request

If seeking funding, specify the amount required and how it will be used. Outline the proposed terms of the investment and the potential return for investors.


Wrap up your pitch with a strong closing statement that reinforces the value and potential of your startup. Invite questions and express enthusiasm for potential partnerships.

By using this template, startups can effectively communicate their vision, strategy, and market potential to investors or partners, laying the groundwork for successful collaboration and growth.

3. Consulting services proposal

This Consulting Services Proposal template is designed to assist consultants in showcasing their expertise and how they can solve potential clients’ challenges. It outlines a structured approach to presenting services, understanding client needs, and detailing the support offered.


Kickstart the proposal with a brief introduction that underscores your understanding of the client’s industry, their specific challenges, and how your consultancy expertise aligns with resolving these challenges. This sets a collaborative tone from the outset.

Assessment of client needs

Detail your initial assessment of the client’s needs based on prior research or preliminary discussions. Highlight key areas where your services can make a significant impact, demonstrating your proactive approach and deep industry insight.

Proposed services

Elaborate on the specific services you propose to address the client’s needs. For each service, explain the approach, methodology, and tools you will use, highlighting how these will directly tackle the issues identified. Tailor this section to reflect the client’s context, thereby illustrating personalized service delivery.

Value proposition

Discuss the unique value proposition of your consulting services. This includes competitive advantages, such as specialized expertise, proprietary methodologies, or a track record of successful projects. Articulate clearly how these benefits translate into tangible results for the client.

Case studies or testimonials

Incorporate case studies or testimonials from past clients to validate your capability and results-driven approach. Briefly outline the client’s challenge, your intervention, and the outcome, focusing on measurable results and client satisfaction.

Fees and pricing model

Provide a clear and concise breakdown of your fees and pricing model, ensuring transparency. Explain how your pricing delivers value, the structure of your fees (e.g., hourly, retainer, project-based), and any conditions or exclusions that apply.

Terms of engagement

Specify the terms of engagement, including project timelines, deliverables, client responsibilities, and any other conditions pertinent to the engagement. This helps set clear expectations and fosters a mutual understanding of the scope of work.

Contact information

Conclude with your contact information, inviting the client to engage in further discussion. Include your phone number, email, website, and social media profiles, making it easy for clients to reach out.

By presenting a well-structured and detailed consulting services proposal, you position yourself as a credible and professional consultant, capable of understanding and addressing your clients’ challenges with customized, impactful solutions.

4. Technology project proposal

This technology project proposal template is crafted to assist technology service providers in presenting their project plans to potential clients or stakeholders effectively. The proposal outlines a structured approach to explaining the proposed technology solutions, their implementation strategies, and the benefits they deliver.

Executive summary

Begin the proposal with an executive summary that provides a succinct overview of the project’s objectives, the technology solutions being offered, and the expected outcomes. This section should capture the essence of the proposal and generate interest in the detailed plan that follows.

Project background and objectives

Detail the context and rationale behind the project. Describe the specific challenges or opportunities the client faces that the technology project aims to address. Clearly define the project objectives, ensuring they are measurable and aligned with the client’s goals.

Proposed technology solution

Present a detailed description of the technology solution you propose to implement. This should include information on the technology’s features, capabilities, and how it addresses the identified challenges. Highlight any innovative aspects of the technology and its compatibility with existing systems.

Implementation plan

Outline the phases of the project implementation, from initial setup and testing to full-scale deployment. Include timelines, milestones, and any critical dependencies. This section should also detail the resources required, including hardware, software, and human expertise, and how they will be allocated throughout the project.

Benefits and ROI

Discuss the benefits of the proposed technology solution, focusing on how it will improve efficiency, reduce costs, or enhance service delivery for the client. Provide an analysis of the expected return on investment (ROI), including a breakdown of cost savings and revenue generation opportunities.

Risk management

Identify potential risks associated with the project and outline strategies for mitigating these risks. This could include technical challenges, project delays, or cost overruns, along with contingency plans to address these issues.

Project budget

Provide a detailed budget for the project, including all direct and indirect costs. This should cover hardware and software expenses, labor costs, training, maintenance, and any other expenses related to the project. Ensure transparency and justify all costs to demonstrate value.


Conclude the proposal with a compelling closing statement that reinforces the value proposition of your technology solution. Encourage the client or stakeholder to take the next step, whether it’s scheduling a meeting for further discussion or moving forward with the project.

This way, your Technology Project Proposal will clearly communicate the value and feasibility of your proposed solution, setting the stage for successful project initiation and collaboration.

5. Marketing campaign proposal

This Marketing Campaign Proposal is designed to offer a comprehensive strategy for businesses looking to improve their market presence and drive sales through targeted marketing efforts. The purpose of this proposal is to outline a tailored marketing campaign that aligns with the client’s business objectives, leveraging the latest digital marketing techniques and tools to achieve measurable results.

Executive summary

Kick off the proposal with an executive summary that encapsulates the main goals of the marketing campaign, the strategies to be employed, and the expected outcomes. This section should serve as a compelling introduction that highlights the potential impact of the campaign on the client’s business, enticing them to explore the detailed plan presented in the following sections.

Understanding your market

Begin with an analysis of the client’s current market position, including market trends, customer demographics, and competitive landscape. This will provide a solid foundation for identifying opportunities and challenges, helping to tailor the marketing strategy to the client’s specific needs.

Campaign objectives

Clearly define the objectives of the marketing campaign, ensuring they are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). Objectives may include increasing brand awareness, generating leads, boosting sales, or improving customer engagement. Setting clear objectives upfront will pave the way for a focused and results-driven campaign.

Strategy and tactics

Detail the strategic approach and specific tactics the campaign will employ to reach the set objectives. This may involve a mix of digital marketing channels such as search engine optimization (SEO), content marketing, social media, email marketing, and pay-per-click (PPC) advertising. For each tactic, explain how it aligns with the client’s target audience and campaign goals.

Content plan

Develop a content plan that outlines the types of content to be created, such as blog posts, videos, infographics, and social media posts. Highlight how this content will be distributed across different channels to engage the target audience and drive action.

Timeline and milestones

Provide a detailed timeline for the campaign, including key milestones, deliverable deadlines, and checkpoints for evaluating progress. A clear timeline ensures that all parties are aligned and that the campaign stays on track to meet its objectives.

Budget and ROI

Outline the budget for the marketing campaign, itemizing costs associated with each strategy and tactic. Include an analysis of the expected return on investment (ROI), demonstrating the value the campaign is expected to bring to the client’s business.

Measurement and reporting

Explain the metrics and KPIs that will be used to measure the success of the marketing campaign. Describe the reporting process, including how often reports will be provided to the client and the format of these reports. This section is crucial for demonstrating accountability and the commitment to achieving results.


Conclude the proposal with a strong closing statement that summarizes the benefits of the marketing campaign and encourages the client to take the next step. This could be a call to action, such as scheduling a meeting to discuss the proposal in detail or commencing the campaign.

A well-structured and detailed Marketing Campaign Proposal demonstrates your expertise and commitment to helping the client achieve their marketing objectives, setting the stage for a successful partnership and campaign execution.

6. Corporate event planning proposal

This Corporate Event Planning Proposal is designed to outline a comprehensive strategy for hosting successful corporate events that meet the client’s objectives and exceed their expectations. Whether it’s a product launch, a company anniversary, or a team-building retreat, our approach ensures that every detail is meticulously planned and executed.

Executive summary

Begin the proposal with an executive summary that highlights the purpose, vision, and overarching goals of the proposed event. This section should capture the essence of what the client wishes to achieve, showcasing the unique value and unforgettable experiences the event will deliver.

Understanding your objectives

Clarify the client’s objectives for the event, including any specific goals they aim to accomplish. This could range from enhancing brand recognition, fostering client relationships, to boosting employee morale. A deep understanding of these objectives is crucial for tailoring the event to meet and exceed the client’s expectations.

Event concept and theme

Propose a creative concept and theme for the event that aligns with the client’s brand identity and objectives. This section should detail the event’s look, feel, and atmosphere, ensuring it resonates with the intended audience and supports the event’s overall goals.

Venue and logistics

Identify potential venues that match the event’s scale, audience, and theme. Include considerations for logistics such as accessibility, accommodation, and technical requirements. A well-chosen venue sets the stage for a successful event, creating an immersive experience for all attendees.

Agenda and activities

Outline a preliminary agenda that includes key activities, speakers, and entertainment. Whether it’s workshops, keynote speeches, or networking sessions, each element should contribute to the event’s objectives and enhance attendee engagement.

Catering and entertainment

Detail catering options and entertainment ideas that complement the event theme and enhance the attendee experience. Whether it’s a gourmet dining experience or live performances, these elements play a critical role in making the event memorable.

Budget estimate

Provide a detailed budget estimate covering all aspects of the event, including venue rental, catering, entertainment, transportation, and any other relevant expenses. Transparency in budgeting helps build trust and ensures alignment between the client’s expectations and the event’s financial requirements.


Conclude the proposal with a persuasive closing statement that reiterates the event’s potential to achieve the client’s objectives and leaves a lasting impact on all attendees. Encourage the client to move forward with planning by expressing enthusiasm for bringing their vision to life.

By presenting a detailed and thoughtful Corporate Event Planning Proposal, you position yourself as a valuable partner in creating an event that is strategically aligned with the client’s goals, ensuring a memorable and impactful experience.

7. Non-profit grant proposal

This Non-profit grant proposal is meticulously crafted to secure funding and support for initiatives that drive positive change within communities. Our non-profit organization is dedicated to [specific cause or mission], and through this proposal, we aim to obtain the necessary resources to expand our impact.

Executive summary

The executive summary should concisely present the core mission of the non-profit, the specific project or program for which funding is sought, and the expected outcomes. It serves as a powerful introduction, grabbing the attention of potential funders by highlighting the significance of the cause and the tangible benefits of their support.

Statement of need

This section elaborates on the critical needs that the project intends to address. It should provide compelling evidence and data to underscore the urgency of these needs and the detrimental effects of inaction. Because it articulates the problem clearly, the proposal emphasizes the non-profit’s role in providing necessary solutions.

Project description

Outline the project or program in detail, including objectives, strategies, and the implementation plan. This should cover how the project aligns with the funder’s priorities, the activities to be undertaken, timelines, and the personnel involved. The description will demonstrate the project’s feasibility and the organization’s capacity to deliver on its promises.

Budget and funding requirements

Present a clear and itemized budget that outlines all projected expenses related to the project. This should include both direct and indirect costs, highlighting how the grant funds will be utilized. The section should also address other funding sources, showcasing a sustainable financial model for the project.

Evaluation and impact

Detail the methods for evaluating the project’s success, including both qualitative and quantitative metrics. This part should illustrate how the organization plans to measure outcomes and the expected impact on the community or cause. It reinforces accountability and the commitment to achieving substantial results.

Organizational information

Introduce the non-profit, including its history, mission, achievements, and leadership. This background information builds credibility and trust, painting a picture of a robust organization capable of effectively managing the project and funds.


Conclude the proposal with a strong appeal to the potential funder’s values and sense of social responsibility. Reinforce how their support can make a significant difference in addressing the identified needs and creating lasting positive change. Encourage them to join in partnership with your non-profit to fulfill this vital mission.

By crafting a detailed and persuasive non-profit grant proposal, the organization underscores its dedication to making a meaningful difference. This document not only seeks funding but also aims to forge strong connections with like-minded entities committed to improving lives and strengthening communities.

8. Commercial real estate proposal

This commercial real estate proposal showcases a comprehensive plan for clients seeking to invest, lease, or develop properties that align with their strategic business goals. Our aim is to provide valuable insights into market trends, property evaluations, marketing costs, and investment opportunities that not only meet but exceed our clients’ expectations.

Market analysis

The market analysis section will present an in-depth look at current trends, property values, and economic factors influencing the commercial real estate market. This information will be crucial for clients to make informed decisions, whether they’re looking to purchase, sell, or lease properties.

Property selection

We will detail a carefully curated selection of properties that match the client’s specific criteria, including location, size, price, and potential for return on investment. Each property will be evaluated for its strengths, weaknesses, opportunities, and threats (SWOT analysis) to provide a transparent overview of its potential.

Investment strategy

Our proposal includes a tailored investment strategy that outlines the best approach for achieving the client’s objectives, whether it’s long-term growth, immediate income, or development potential. This strategy will consider factors such as market dynamics, financial analysis, and risk assessment.

Financial analysis

A comprehensive financial analysis will accompany each proposed property, offering projections of income, expenses, and cash flow. This analysis will also include financing options and tax implications to ensure a thorough understanding of the investment’s financial aspects.

We will outline relevant legal and regulatory issues that may impact the purchase, leasing, or development of commercial real estate. This includes zoning laws, building codes, and other compliance requirements critical for a successful real estate transaction.


To conclude, this Commercial real estate proposal is designed to equip our clients with all the necessary information and strategies to make confident and profitable decisions in the commercial real estate market. Our team is committed to providing expert guidance every step of the way, from initial consultation to final transaction, ensuring a seamless and successful real estate experience.

Leverage our expertise and market insights: we offer a partnership that not only identifies the right opportunities but also navigates the complexities of commercial real estate investments, delivering results that drive business success.

How to Write a Business Proposal? 7 Minutes Guide

Learn how to write a business proposal that makes your potential clients say ‘Yes’.

Video by: Business Lifehacks

Best practices for winning business proposals

The structure of a good business proposal is not set in stone. As you can see from the templates above, there is quite a bit of room for customization to fit the specific needs and goals of each proposal. However, there are some best practices that can help increase the chances of winning a business proposal.

1. Understand the client’s needs

Before writing a business proposal, it is essential to thoroughly understand the client’s needs, objectives, and priorities. This will allow you to tailor your proposal specifically to their requirements.

2. Make it about your client

This has been mentioned before, but it is worth emphasizing. The proposal needs to focus on the client and their needs, not your own company or services. Use language that speaks directly to them and addresses how you can solve their problems.

3. Conduct research

Take the time to research the client’s industry, market trends, competitors, and any other relevant information. This will provide valuable insights into what they are looking for and how you can position your proposal as the best solution.

4. Present a clear and compelling value proposition

A strong value proposition is key to winning a business proposal. This is the part of the proposal where you clearly articulate what sets your company apart and why the client should choose you over competitors.

5. Highlight unique selling points

Identify and highlight your unique selling points, whether it’s a specialized skill set, innovative technology, or exceptional customer service. This will help differentiate your proposal and showcase why you are the best choice for the client.

6. Follow a clear and logical structure

A well-structured business proposal is easier to understand and more compelling to read. Make sure to follow a logical flow that takes the reader through your proposal step by step, from understanding their needs to presenting a solution and outlining next steps.

7. Use visuals and data

Incorporating visuals such as infographics, charts, graphs, and images can make your proposal more visually appealing and help illustrate key points. Additionally, supporting data or statistics can add credibility to your proposal.

8. Proofread thoroughly

This comes without saying, but it’s crucial to proofread your proposal thoroughly before submitting it. Typos and grammatical errors can make a negative impression and detract from the overall professionalism of your proposal.

Writing successful business proposals: Part science, part art

No matter how many templates and ChatGPTw outputs you use, the essence of a good business proposal will always be a mix of science and art. The science lies in understanding the client’s needs, conducting thorough research, and presenting data-driven solutions. The art comes in crafting a compelling narrative that speaks to the client and persuades them to choose your proposal over others.

When you balance the two, your business proposals will get more attention and get you more customers, too.