How Amobee uses email signatures to expand its marketing
Who is Amobee?
Founded in 2005, Amobee is a global advertising technology platform that helps brands, agencies, and media companies plan, launch, and measure cross-screen advertising initiatives across TV and digital media.
The Amobee platform unifies TV and digital ads to provide optimization to target audiences across all screens and devices. Headquartered in Silicon Valley, Amobee employs more than 800 people in ten locations throughout North America, EMEA, and APAC.
The Amobee challenge
Increasing marketing and brand visibility
When Amobee grew to become a leading solution provider in the field of online advertising, powering more and more global brands, they started looking for ways to create greater global awareness for their own brand. This was accompanied by the need to expand their marketing footprint.
Since Amobee relies on emails for much of its business needs, with more than 400 customer-facing team members that communicate with prospects and customers on a daily basis, it was not long before they realized the potential of a company-wide, unified email signature for their purposes.
The WiseStamp solution
Fully optimized marketing & branding channel
As marketing optimization experts, they knew exactly what they were expecting to see in their email signature solution: an easy-to-use branding and marketing tool that will allow them to amplify their messaging, with built-in, easy-to-add marketing features, plus tracking abilities that will enable data-driven, optimized marketing.
In WiseStamp for Teams, Amobee found an email signature management app that matches their own marketing expertise. Using a unified dashboard to manage every aspect of each employee’s email signature, team Amobee was able to increase the visibility and measurability of their marketing campaigns and drive their brand recognition forward.
“With WiseStamp we were able to implement on-brand, unified signatures to all employees, solidifying our professional look across every form of communication.“
Delivering a unified message
With Amobee’s employees spread across so many locations and offices across the globe, maintaining brand consistency was challenging. In fact, Amobee’s team faced immense difficulties in synchronizing even the smallest signature update between all team members.
WiseStamp’s centralized email signature management platform made real-time, universal changes simple and easy. It allowed Amobee to control its branding across every signature, unify its brand appearance and achieve consistency as befits a company of its caliber.WiseStamp for Teams saved the company a vast amount of time and hassle. Updating the company-wide email signature with new designs and promotions is so simple, they now it every 2 weeks!
Customized for every demand
Amobee’s team are veteran marketers with considerable mileage in the branding and advertising fields. When it comes to presenting their brand to their clients and prospects, they know exactly what they want to show, and how it should look.
The WiseStamp Team provided them with the flexibility they needed to integrate their tailor-made signature with their email platform. At the same time, they can also easily and regularly update it on their own with banners, promotions, and CTAs. No need to call support.
Bringing higher results
At the end of the day, Amobee’s experts are looking at the bottom line to see the actual impact of their marketing efforts. Without concrete results, there would be no point in establishing another branding and marketing channel. And as expected, WiseStamp delivered where it matters.
Following the implementation of WiseStamp for Teams, Amobee witnessed a surge of hundreds of thousands of additional brand views per month. Their ROI was further improved because of a major decrease in the implementation time for signature changes and updates, saving dozens of work hours.