The Top 5 Reasons Your Law Firm Needs a Standardized Signature

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Your business card is a power tool that attracts customers, promotes your firm and your lawyers. But does your firm encourage its lawyers to produce their own business cards or do you have standardized business cards that are tailored for each lawyer?

What about the email signatures in your firm? Do you have a standardized template? No?

Here’s why you should. Below are the top 5 reasons your law firm needs a standardized email signature:

1. Compliance

In certain countries, including the UK and Germany, all communication made by a company via email, letter or fax must legally include certain information such as the name of the company, address and its registration number. If your firm doesn’t have a standardized signature how can you ensure that your business won’t be hit with heavy fine because somebody failed to comply?

2. Professionalism

You can tell what a professional looks like from miles away. So can your clients. So why would you want to let your employee’s fervor for politics, religion and/or animated images come through in their email signature? Instead of risking looking unprofessional, a standardized email signature can help your firm come across as a solid and detail-oriented team.

3. Branding

Branding is the consistency that creates that unique place in your client’s mind every time they think about your law firm and its services. Your firm’s name, an identical and repeated image and its ability to distinguish itself from the competition are necessary to branding your firm successfully. If you have more than one logo going around in your law firm and a different look being sent hundreds of times a day, how successful do you think your branding efforts are going to be?

4. The Perfect Marketing Tool 

A standardized email signature can be the perfect marketing solution to promote your firm’s website or blog. Each email sent out by one of your lawyers can promote your website or your blog, and bring in high-quality traffic to your site.

5. Because you care about your clients.

Caring about your clients doesn’t only mean that you provide great legal advice and service. It also means that you make it easy for your clients to get in touch with you. A standardized email signature can make it simple for your clients to reach your team, using the channels your team, and your clients prefer.

Does your law firm have a standardized signature? Have you seen any terrible email signatures that should have been standardized? Let us know in the comments section below.

 

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Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content. When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.