How Social Media and an Email Signature go Hand-In-Hand
There was a time when an email signature served as a type of electronic business card. It was even laid out that way at the end of the email. It contained the name of the individual who sent the email, their title, the web address to their business, their email address, physical address, and contact phone number. In other words, it contained every method available to contact that person.
But the times have changed…
Now we have social media, which consists of such websites as Twitter, MySpace, YouTube, Facebook, and many others that have made getting in touch a lot easier than what it used to be.
That is why it is important that email signatures also contain links to social media sites. These sites are another way in which people can connect with you and it is important that your potential customers can connect to you in as many ways as possible.
If you’re not sure what purpose social media will play when it comes to business, you have to take into consideration that these are free pages that give you free access to millions of people. You simply dress up your social networking page to be something appealing and you will provide valuable information on it. From there, you can add people to be your friend or they can add you. Once they are on your list, you can market to them.
Now you probably see the importance of having a signature with social media links in it. However, you don’t want to have your basic contact information and then crowd your signature with fifty social media links for your email recipient to choose from. Instead, you can create a single page on your blog or website that tells individuals where they can find you. They can then go to that page and pick and choose where they want to add you. This is much easier than sending them an email that is already lengthy and making it longer with a slew of links.
As for how you can make an effective email signature, WiseStamp, has got it figured out for you. This is because you’re dealing with a Firefox extension that allows you to create multiple email signatures for your email accounts on Gmail, Outlook, Hotmail, AOL Mail, and Yahoo. These are customized signatures that have all of the necessary information, but they are laid out in a way that is easy to understand, appealing to the eyes, and will get the job done for you. You’ll be driving people to your social media sites in no time. From there, you’ll be able to market to them repeatedly. In other words, you’ll be doing business in a world that is different from the one you’re used to doing business in.