Most small businesses have tight marketing budgets and feel like they can’t compete with the “big boys.” That’s simply not true! While you may not be able to match your competitors dollar-for-dollar, you can maximize your exposure through email marketing.
According to Matt Janaway, CEO of Marketing Labs, “The catchphrase, ‘The Money is in the list’ hits the nail on the head. Whether you’re looking to generate sales, nurture leads, stir up audience engagement, or you’re looking for audience insights, email marketing can be your go-to method. It still works like magic!”
Email marketing is a great way to reach out to customers that are interested in your brand, your service, or your products. And using a “share with your friends discount” promotion, email marketing can easily become a new source of leads without breaking the bank. Most small businesses don’t understand the necessity of email marketing and only start using it as a last resort.
The truth is … you should be using email marketing as one of your primary marketing methods. Since you may not know why we stand behind email marketing so much, we’re going to show you. Below are four reasons why a small business like yours should be using email marketing.
Stay Connected To Your Customers
Now we aren’t suggesting that you blast your customers with a “How are you doing today?” email every day of the week. What we are suggesting is that you need to stay in touch with them on a regular basis. Since they’ve already subscribed to your email list asking you to stay in touch, why wouldn’t you?
Essentially, they’ve asked you to contact them regarding any new products and/or services you are offering and to let them know if anything is happening (good or bad). The more you are open and honest with them, the more they’ll trust you. The more they trust you, the more they’ll be willing to talk about you with their friends and coworkers (indirect marketing; FREE).
One Of The Most Efficient Marketing Channels
Next, email marketing has one of the highest, if not the highest return-on-investment (ROI) of any marketing method. How high? Up to 4400%! That means for every $1 you spend, you could potentially get $44 back from each customer. What other marketing method gives you that kind of return? We can’t think of any.
So why is email marketing so efficient? Well, for starters, almost everyone has a smartphone in their hand, and they check it all day, every day. And if you’ve built a mobile-optimized email campaign, they’ll see it, open it, and follow your call-to-action (CTA). We say mobile-optimized because some email campaigns are long-winded, and take too long to read (1 min+).
So, you have to make sure you get to the point. Using an infographic can help keep your reader engaged and drive them to follow through with your CTA call. If you don’t know how to create an infographic, just go to Canva.com and it’ll walk you through all the steps.
Showcase Your Expertise
Having a regular email newsletter with the latest tips and advice is a great way to position your business or personal brand as a thought leader and industry expert. Sure, there are many voices and opinions out there regarding your specific field. But, if you’ve built an email list and people have subscribed to your newsletter, then you have a captive audience who has opted in to hear your specific voice. Make the most of it by scheduling a regular newsletter with helpful content that adds value to your readers and does not try to sell them anything.
Before you send out your marketing emails, of course make sure to proofread them thoroughly. Nothing will undermine your email marketing efforts quicker than a pesky typo or grammatical mistake! We recommend using a proofreading tool to prevent any embarrassing errors. There’s no reason to send an email out with any type of misspellings or grammatical issues, period!
Now, we purposely put a misspelling in our text to show you how Grammarly works. As you can see, it detected the misspelling and made an accurate suggestion. If you want to look like an expert in your market, you need to write great, grammatically correct content.
Another way to look like an expert in your market is to finish off all of your emails with a professional looking signature. WiseStamp can help you with just that. You can customize your email signature through the platform using a plethora of pre-built templates or design your own. Instead of signing off with a “John Doe, Owner” signature, wow your readers with an email signature from WiseStamp.
Email Marketing Creates A Brand
And finally, you create a brand when you use email marketing. How? The more you stay visible to your customers, the more memorable you become. Email marketing helps reinforce create a brand by staying in touch with your customers.Do you have to blast them every single day? Absolutely not! On the contrary, you’ll send them away if you do that. What you have to do is find out what schedule converts the most and stick to it. Don’t overwhelm your customers, but don’t fall off the face of the earth either.
As you can see, email marketing can change how you reach new clients. For a small business, maximizing your marketing budget is one of the keys to your success. Email marketing is one of the most cost-efficient marketing methods that you can use. Plus, the ROI is astronomical. And while your results may vary, there’s a good chance that you’ll at minimum double what you’ve put into your email marketing plan. Not bad for a small company that can’t compete with the “big boys”.
Email marketing is not the “telemarketers” of the internet …Your customers choose to receive email from you because they value you, your brand, your products, your services, or your expertise. Don’t waste a good opportunity to stay connected to your customers – especially when they ask for it!
Jimmy Rodela is the owner and founder of the Guild of Bloggers. He is a freelance writer and content marketer.