Black Friday and Cyber Monday are the peak of the shopping season, which means every business will want to make high profits and will be having sales during this time. In fact, we make almost a fifth of our yearly sales in the 2-3 weeks of November when Black Friday and Cyber Monday take place, and you can too.

The image below is what a common Black Friday & Cyber Monday Sales trend looks like for SaaS and e-commerce companies. The spikes you see are 2 weeks during November.

Black friday sales trend graph

What is Black Friday Marketing

Black Friday Marketing is a specific sales campaign that targets consumers looking for Black Friday bargains. Good Black Friday marketing will combine, Organic, Paid, Social Media, Influencers marketing and even TV and billboard ads. Done well, your Black Friday campaign can account for 25% of your yearly revenue and more.

TIP: Extend your sale from Black Friday to Cyber Monday

For the past 15 years, Cyber Monday has become the de facto continuation of the Black Friday sales that have been going on for decades. Cyber Monday was created in the mid-2000s to get consumers to buy things from online stores. It’s become an incredibly popular shopping holiday, especially when it comes to digital goods.

You can take advantage of the entire four-day period between Black Friday and Cyber Monday. That means extending any sales and offers you may have from Black Friday all the way to Cyber Monday.

Black Friday promotion ideas that make your offer irresistible

So, how do you create a fool-proof Black Friday marketing campaign? We’re going to share the top inspirational Black Friday promotion ideas that you can try out this year.

Each one of these has seen tremendous success when small businesses have used them, and we’re sure you will benefit greatly from them as well. Around half of all shoppers will be looking for Black Friday deals, so you need to know how to best capture the attention of your target market.

Alright, let’s get right into it!

amazon balck friday cyber monday marketing cardboard robot

1. Create a sneak peek

Sometimes, showing off less will intrigue people more. If you’re an e-commerce store you can show your audience a few of the leading products that will be on sale ahead of time. If you’re a SaaS company you can show off your main product capabilities in a teaser video or a GIF. Whatever you do, keep it in the context of Black Friday, and make sure you specify the deal details with an emphasis on your significant discount.

Ways to promote your sneak peek

  • Add it to your newsletter
  • Send it out in an email blast
  • Add it to a link to it in your email signature
  • Promote it on social media
  • Publish a YouTube video
  • Add pop-ups on your website
  • Create Search and Display ads
  • Create a radio or podcast commercial
  • Make flyers and spread the word around
  • If your a big company: create television and billboard ads
Make it yours
Digital marketing email signature with black friday banner

2. Unveil a new product

People love something new and fresh. That’s why you should take the exceptional opportunity you will have on Black Friday and promote a new product that will only be available on that day. This can take your Black Friday marketing to the next level. Even if a previous customer only bought something once before, they may get interested enough in your new product and buy it.

There are 2 major ways you can unveil a new product. First, you can add it a few days before the big day. Who knows, this may even lead to more sales before Black Friday proper. The second way is to add the product on Black Friday.

A countdown timer can help make things more exciting as well. This product may be something that you decide will only be available on Black Friday. That creates a sense of urgency, which leads to action.

3. Spin the virtual wheel

You can gamify your Black Friday campaigns. One popular method is to spin a virtual wheel. This tiny added feature to your store’s website will drive your current and potential customers to stop by your website for a chance to win prizes, discounts, and coupons. This Black Friday marketing strategy is less about giving away great prizes and more about providing a fun experience. It indirectly creates a positive experience for both your brand and website.

virtual week idea fro black friday marketing

4. Offer a VIP early-bird discount

The early bird gets the worm, or discount in this case. Use your email list to send out an update on your latest featured products that will be discounted for Black Friday. To make a VIP early-bird discount hook work even better, you can use words and phrases like ‘limited’ and ‘almost sold out’ in order to create the idea of scarcity. Studies have found that people love taking risks when there is an added element of scarcity.

black friday promotion ideas

5. Create a countdown promo video

Another neat idea you can use that involves a countdown timer is creating a promo with one. This video will feature all of the products you will have on sale, but a week in advance. This can help generate more hype that will get people lining up come Black Friday to make their purchases. Once you’ve made a fantastic promo video, go ahead and promote it on your Instagram page.

In an example I really like, Chubbies created a viral “anti-Black Friday” promo video, that subversively uses the Black Friday context to create their own sales holiday named jokingly “Thighber Monday” (formulated on Cyber Monday) that promotes their products.

Video: “anti-Black Friday” promo by Chubbies:

6. Create a “Black Friday Exclusive” post

What works really well on Facebook is a “Black Friday Exclusive” carousel. This would basically be a showcase of your featured products that are on sale for the shopping holiday. Use the tactic of scarcity to encourage people to get ready and buy them come Black Friday.

black friday social media campaigns

7. Partner Up With a TikTok Influencer

If you haven’t heard, TikTok is all the rage these days with Millenials and Gen Z, especially Gen Z. It’s not rare for TikTok influencers to get millions of views on their videos, so it’s an avenue you will definitely want to look into.

When looking for a TikTok influencer to help with your Black Friday campaigns, team up with someone who complements your brand. Set up the promo so that people have to swipe up to get to it.

Video: TikTok influencer Black Friday campaign:

8. Hold a different sale every hour

If your online business has a more extensive following, you can take advantage of an exciting, fast-paced idea involving holding a different sale every hour. You can start at Midnight on Black Friday and have 24 separate sales. That’s going to potentially skyrocket the number of sales you get, especially if some products aren’t even available until a certain time.

black friday marketing strategy

9. Give away a free gift with every purchase

Who doesn’t like free stuff? When you give away a free gift with every purchase on Black Friday, people are more inclined to buy your products. A common tactic used by small businesses is to give away something that’s worth under $2.

To help spread the word about your freebie giveaway, feature it on your store’s homepage. This gives it maximum visibility. You can place an ordering requirement on receiving the gift, such as requiring people to spend $75 or more to receive it. If you’re running on high margins, you can also simply give away a free gift with every purchase.

10. Offer a Buy-One, Get-One 50% Off

Another Black Friday marketing tactic that works wonders is buy-one, get-one 50% off. This is basically upselling people to buy more than they would have originally. You can even make a variation of this, such as offering 50% off everything on the morning of Black Friday, then buy-one, get-one 50% off during the afternoon.


Black Friday is a once-a-year opportunity that every small business should take advantage of. In fact, it’s likely that you will make the majority of your annual sales during Black Friday, or between Black Friday and Cyber Monday.

With these top inspirational marketing ideas now in your possession, you can boost your sales even more by creating hype and offering incentives to your audience.

Black Friday marketing strategy example

Now that you know the best Black Friday promotion ideas, it’s time to take a look at an example of a winning Black Friday marketing strategy.

MeUndies is always on top of their Black Friday marketing game. They created a unique Black Friday marketing strategy that involved an exclusive Facebook Live party that garnered over 13,000 views, with a 25% conversion rate. There was even a live DJ and a dance contest!

This marketing strategy led to a lot of word-of-mouth promotion because of how unique it was. In the end, over 660,000 people found out about the event.

black friday marketing strategy example

How did Black Friday sales event start?

Black Friday was the starting point for the time in the year when stores in America finally began turning a profit. This means that businesses everywhere, especially retail, finally shifted from being in the red to being in the black, money-wise.

Many companies figured out that they could give their customers more discounts without risk of going bust. And this gave them a competitive advantage. The rest of the companies didn’t want to get left behind so they offered sales of their own and it grew from there.

Now on Black Friday in the United States companies provide some of the largest sales of the year. It is regarded as being the beginning of the shopping season for the winter holidays, especially Christmas, and nobody can afford to miss out on it!