Short answer

What does Google offer Non-profit organizations?

Google offers several programs for nonprofits, including:

  • Google Workspace for Nonprofits
  • Google Ad Grants
  • YouTube Nonprofit Program
  • Google Earth and Maps Outreach

What is Google for Nonprofits?

Google for Nonprofits is a program that provides NGOs with a range of tools and resources to help them reach their goals.

The program is available in 65 countries and is a valuable source for organizations looking to expand their reach and impact online.

Google currently offers the following programs for nonprofit organizations:

1. Google Ad Grants:

Google Ad Grants is an incredible program that offers non-profits a chance to advertise their cause and spread awareness to a larger audience. With Google Ad Grants, non-profits receive free advertising on the platform, which can be extremely beneficial in terms of visibility and reach.

The program offers a monthly budget of $10,000, which can be used to create and run Google Ads campaigns.

google for non profits - google ad grants offer

2. Google Workspace for non-profits

Google Workspace for non-profits is a game-changer for organizations looking to streamline their operations and enhance their productivity. This suite of cloud-based productivity tools provides non-profits with access to a range of features such as Gmail, Google Drive, Docs, Sheets, and more – all for free or at a discounted rate.

With Google Workspace for non-profits, organizations can communicate, collaborate and manage their tasks more efficiently, saving valuable time and resources that can be better utilized in furthering their cause. One of the biggest benefits of Google Workspace for non-profits is that it allows organizations to work from anywhere, anytime. This is especially important for non-profits that have remote teams or volunteers working from different locations.

google for non profits - google workspace offer

3. The YouTube Nonprofit Program

The YouTube for NonProfits program offers a range of benefits and resources to help nonprofits make the most of the world’s largest video-sharing platform. These benefits include access to exclusive tools and features such as donation cards, which allow viewers to donate directly to your organization without leaving the video they’re watching.

Additionally, you’ll have the ability to customize your channel layout and branding to better reflect your organization’s unique identity. But that’s not all – by joining the YouTube for Nonprofits program, you’ll also have access to training and resources to help you create and promote high-quality video content. This includes tips on how to optimize your videos for search, write compelling titles and descriptions, and engage with your audience through comments and social media.

youtube for non profits program

4. Google Earth and Maps (With google Maps API)

Nonprofits can benefit from utilizing the Google Earth & Maps platforms to aid in their outreach efforts. For instance, when someone searches for services such as mental health resources in the area, your organization should show up in the search results.


Be aware of the words and phrases that are associated with your cause, as the average person may not be up to date on the current industry terminology. Moreover, with Google Earth and Maps, nonprofits can show donors the effects that their contributions have had on the community through data visualizations.

In order to use Google Earth and Maps, a Google account must be set up through a Google Business profile. Once the registration steps are completed, your organization’s page will be ready to go.

google for non profits - Google Earth and Maps

Google for Nonprofits eligibility requirements

To be eligible for Google for Nonprofits, your organization must meet the following requirements:

  • Operate an established nonprofit organization registered with TechSoup
  • Organizations must be based in a country where Google for Nonprofits is available
  • Your Nonprofit must meet Google’s eligibility guidelines for nonprofit organizations, including operating a current website with a legitimate domain name, content, and a mission, that aligns with Google’s values
  • Be an accredited 501(c)(3) nonprofit institutions

Additionally, organizations must present a legitimate government-issued ID and evidence of their nonprofit status.


To be tax-exempt under section 501(c)(3) of the Internal Revenue Code, an organization must be organized and operated exclusively for exempt purposes set forth in section 501(c)(3), and none of its earnings may inure to any private shareholder or individual. In addition, it may not be an action organization, i.e., it may not attempt to influence legislation as a substantial part of its activities and it may not participate in any campaign activity for or against political candidates.


eligibility requirements for google for non profits

How to apply for the Google for Nonprofit program?

Before you can apply for a Google for a nonprofit account, you’ll need to get your organization signed up with TechSoup. If you already have an account with TechSoup, you’ll just need your verification token for the request.

Sign up with TechSoup in 4 simple steps:

1. Go to the Google for Nonprofits page on TechSoup

2. Click on Request a Google for Nonprofits account, Here

request a google for non profit account through tech soup

3. Clicking will load the Google for Nonprofits page. Scroll down to the bottom of the page & locate the “Request a Google for Nonprofits” account button

4. Click on Get Started and complete the registration steps for confirmation

google's non profit account signup

Once eligibility is confirmed and the sign-up process is finished, an email from Google with directions on how to activate your account.

Bear in mind that some organizations won’t be verified, so before you go through the registration process, make sure your organization isn’t a government entity, healthcare organization, hospital, school, etc.

If you prefer a visual guide check out the video below:

Google for non-profits: Introduction video

In conclusion: How can Google for Nonprofits help your organization

Google for Nonprofits can help your organization in many ways, including:

  • Increased visibility: With Google Ad Grants, you can promote your organization’s website and initiatives to a wider audience by showing up in Google Search results. This can help you attract more visitors to your website and increase awareness of your cause.
  • Streamlining your operations: Google Workspace for Nonprofits, enables you to collaborate with your team more effectively and efficiently by using Google’s productivity and collaboration tools.
  • Engage with your audience: The YouTube Nonprofit Program makes it easy to create engaging videos and share your organization’s stories with a global audience.
  • Visualizing your impact: With Google Earth & Maps Outreach, you can create interactive maps and visualizations of your organization’s impact.