Fundamentals for your start
social media for your startup
Content Creation tools for starts-ups

You are running your startup? Doing it all on minimum resources? and mountains of stress on you? For your startup to grow you have to keep marketing your product, generating sales, which takes up a lot of your time.

In this article, we will help you get your startup on track from scratch. Making sure that every effort is executed and no time is wasted!!

Marketing your startup can be a difficult challenge but with our joint effort,
we can do it!

1) Fundamentals for start ups

Before anything, you need to solidify your foundation. that is what makes a strong base for anything in life. before sending the business world make sure to accomplish the following.

Choose The Selected Market

It’s quite easy for a founder to say everyone will love my product. Truth be told a small part of the population will be drawn to it.

So, you need it. to choose carefully. we can identify them by niche target markets before you start promoting your startup on social media.

When choosing a market there are four main things to consider

  1. The Market Size – Who are you targeting? An occupational demographic? Female? Elderly? Know exactly how many potential customers are in your target market.

  2. The Market Wealth – Will the target market have enough money to spend on your product or service.

  3. The Competition in the Market – are their many competitors?

  4. Additional Value – are you unique enough to cut thru the noise?


2) Let’s get social with your start up

The second thing you need to do to market your startup. Create your corporate social media pages. Depending on the field you are in, you will choose which accounts to create. Need help choosing?

1. Create a Facebook corporate page

If you didn’t already create a corporate Facebook page, now is the time.

A great opportunity for potential users to learn more about your startup is by creating a call to action button on your Facebook business account.

You choose to use this for corporate news, giveaways, or more info about your team. Combining promotional and informative posts to keep your fans interested.

What information to put on your corporate Facebook account?

  • Description – Share will your followers what services/ goods you offer, up to 155 characters.
  • Upload a relevant photo/ logo to your business
  • Categories – Division can help users to find your page (up to 3 categories).
  • Contact Information – put your business phone number, website, and email address.
  • Location – share your address if you have a local store.
  • Hours – put your hours of operation
  • More – If you want to mention a price range.

    Here is an example of HubSpot’s Facebook page.
facebook example for hub-spot

2. Open a Twitter corporate account

Twitter could end up being one of your top sources for customer service, brand promotion, and a qualified lead.

It needs to be managed by someone who knows your services and products inside out.

What information to put on my twitter account?

Twitter Photo – Be sure to get your profile photo to 1500 x 500 pixels

Twitter about – Write up to 160 characters about your company, include only the important details.

Pinned Tweet– choose one Tweet that you liked to stay pinned at the top of your profile page. When visitors pass through, they will see it.

3. YouTube account

Your startup’s YouTube account is the place to put any explainer videos that you have made for your product.


It is also a great place to collect and promote video testimonials from your users, and any technical to-do guides for new or complicated features.

4. Business LinkedIn profile

Prospects are searching for information about you one of the first places they will check is LinkedIn.

You’ll need to have your corporate LinkedIn profile up to date and in order. This is a great place to promote your startup’s blog.

Any big news you have or events you are attending.

What information to put on my twitter account?

  • Profile picture- chose the best profile picture

    Add a background photo
  • Job title – Make your headline more, don’t just write a regular job title, be creative.
  • About me – turn your summary into your story
  • Buzzwords – Adjectives that are used on Linkedin that lost meaning. When creating buzzwords think out of the box.
  • List your relevant skills

5. Your startup’s Quora profile

Quora is one of the top sources of information online. It is crucial that your startup has a profile there.

You should use it for combing frequently for questions you can answer. This builds your brand authority and may bring you direct leads.

quora.com

6. WiseStamp team signature

Our online signature management software is a must-do for any startup. It will help you promote your brand with every email your team sends.

email signature


This can draw attention to whatever it is that you are currently looking to promote. From a new blog post to a product discount you are running.

7. A Crunchbase profile

A Crunchbase profile has some serious SEO clout. It will appear as the first page on Google.

Creating a profile on Crunchbase shows you are a serious startup. Builds your online brand authority.

cruchbase homepage

8. Google Alerts

Monitoring your brand reputation is a crucial part of any startup’s marketing goals.

Google Alerts – is an easy way to monitor mentions online when they occur.

3) Content Creation tools for starts ups

Email Marketing

There are hundreds of different marketing strategies and styles that you can choose from to help you grow your business.

According to a report from Monetate, email marketing drives more conversions than any other marketing channel, including search and social.

So, make sure to have the best tools to help you create a successful email marketing campaign.

  1. HubSpot Email Marketing Software – Use drop drag templates that make it easy to analyze your email marketing strategy, which will help you understand how to turn leads into lasting customers.
  2. Omnisend – is great if you are targetting a certain niche that won’t respond to the traditional email communication. Here you are able to customize and personalize each email sent.
  3. Getresponse – Create powerful email marketing campaigns, auto-emails, and even landing pages, with this reasonably priced email marketing software.
  4. Mailchimp – With Mailchimp, you can quickly create newsletters. Choosing from various features, templates, automated email campaigns, and track the results. Mailchimp’s ease-of-use makes it one of the most popular email marketing solutions.

Content Marketing for start ups

According to DemandMetric, Content marketing costs 62% less than traditional marketing and generates about 3 times as
many leads.

Here are some tools to help you produce fantastic content to increase your lead generation.

SEO Keyword Tools

To connect with your customers you need to use the terms they search for on google. It’s called terms or keywords that google analyzes.

You use those keywords on your website and blog posts to help potential customers find you.

These tools will help you identify the best keywords for your business or brand:

  • Google Keyword Planner – Research the best keywords to use for SEO with this keyword planning tool from Google.
    
  • Keyword Trends – A helpful keyword tool from Google that lets you see how well particular keywords are performing. Can’t decide which keywords to choose for your article? Input them both and Keywords Trends will show you which keywords are performing best.  
    
  • Yoast SEO – A must-have plug-in for anyone using WordPress. With the help of Yoast, you can ensure that your website and content are optimized for SEO.
    
  • SEMrush – Find out what keywords your competitors are ranking for and consider targeting those same keywords yourself.
Human drawing on White Board

Social Media Marketing for startups

According to Social Media Examiner’s marketing report, 80% of marketers say that social media has increased website traffic for their businesses. It has also resulted in an increase in leads and fan loyalty.

Clearly social media has become an integral part of any good marketing campaign. Managed effectively, social media can help you amplify your marketing message, connect with new leads, and build meaningful relationships with your current customers.

Having the right tools will make a big difference in how efficiently you work and how successful your results are. Here are the top two tools to help manage your social media in the market.

For an example of good tools to get more traffic to your website

  • Buffer – Buffer suggests optimal times use. Just pick how many times a day you want to tweet fill in the slots. You can schedule your posts to Pinterest, Facebook, Google+, and Instagram.
  • Hootsuite – Hootsuite Dashboard can track all of your activities on Twitter, Facebook, Google+, Linkedin, and Instagram. Monitor any conversations that take place in your business or brand. Hootsuite can be used to schedule posts on social media with the monitoring tool.

Content Writing & Design

There are few things worse than spending hours working on a blog post that no one wants to read.

Was it the title? The topic? Not enough images?

Use these tools the next time you have an article or blog post to write and you won’t have any of these problems again.

  • CoSchedule headline analyzer – to get a good headline for your blog post. Type it into the CoSchedule headline analyzer to see how likely it is to succeed in bringing in social shares and traffic.
  • Portent – Need an idea for a blog post? Just type in a subject, and Portent will provide you with a topic to write about. If you don’t love the first suggestion offered just keep refreshing.
  • Hubspot Blog Topic Generator – Get a whole week’s worth of blog topics with the HubSpot Topic Generator. Input three nouns and get five great topics to write about.
  • Grammarly – Afraid of sending out an email or publishing content with an embarrassing grammatical error?

Design

Creating images for blog posts and social media is a big part of the job. Spending a lot of time testing out tools for creating great images quickly (without requiring any design skills).

tools for creating great images quickly

Here are some the best tools for design:

  • Canva – Canva has become one of the most popular free design tools of digital marketers.

    It makes it easy to create beautiful, eye-catching images, with their wide variety of fonts, templates, and design elements.
  • PicMonkey –  If you need to design an image quickly, pic monkey is the tool for you!
    It’s great for whipping up shareable quotes. Just pick a background image, insert your text, choose an effect and you’re good to go.
  • Desyner –This is similar to Canva, it offers additional options. The ability to resize a single image for different social media sites. It offers a nice variety of templates. The ability to search for usable photos from within the tool.
  • Unsplash – This is the site to go to when you need a photo. An image that I’m designing. The site is full of beautiful photographs contributed by talented artists, all available for free.

Traffic and Brand Monitoring for start ups

As a marketer, it’s vital to regularly track the results of your marketing activities, so that you can know what’s working and what needs to be tweaked. You also need to be aware of what’s being said about you and your brand online so that you can manage your reputation. These are the tools that will help you get this all done.

analytics
  • Google Analytics – Analyze your website traffic and get a full understanding of who your visitors are, where they are coming from, and what their needs are.
  • SimilarWeb – Compare your website traffic with those of other websites.. See any website’s traffic sources & uncover their online marketing strategies.
  • StatCounter – it has automatic tracking of links that are clicked on within a post. The ability to track IP addresses in real-time and a lot of other activity data. StatCounter’s appeals to those who find Google Analytics a little overwhelming.
  • SimilarWeb – Compare your website traffic with those of other websites.. See any website’s traffic sources & uncover their online marketing strategies.
  • Google Alerts – Monitor the Internet for mentions of your business, product, or brand by choosing keywords that you want to be alerted about.
  • Mention – A monitoring tool that will notify you every time your selected keywords are mentioned anywhere on the Internet. Including in forums, blog comments or open Facebook pages. Their free plan will allow you 1 keyword alert and 250 mentions.

We know what it’s like!! You’re running your startup. Doing it all on minimum resources! A mountain of stress bearing down on you while Listed above are all the tools necessary for marketing your startup online. Each section is filled with important details on how you can increase your customer retention, better sales, and live a happier business life.

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