How Sela has mastered email signature messaging

Who is Sela Cloud?

Sela Cloud is a global premier cloud services partner for AWS, Microsoft, Google Cloud, and Alibaba Cloud. With locations in the United States, India, and Tel Aviv, the company boasts over 30 years of proven success in technology partnerships, and provides comprehensive services across all stages of the cloud journey.

These include architecture design, workload migration, artificial intelligence, data engineering, infrastructure management, continuous monitoring, performance optimization, and FinOps solutions.

Sela’s marketing challenge

Communicating many events and services simultaneously

Sela Cloud has a robust marketing strategy, with complex email signature needs. Each of their locations have separate divisions and subdivisions, with unique events and services to promote.

For such a dynamic company, the Sela Cloud team was lacking an email signature management tool that allowed them to share these different events in employee email signatures at the same time per group. Instead, they were stuck with having to choose one event or one service to promote in all company signatures.

The marketing team needed an email signature solution that allowed them to promote Sela’s many events and services in a fast and streamlined way.

Sela Cloud email signature marketing challenge

sela cloud email signature management solution

The WiseStamp solution

A unified email signature manager for a variety of messages

With WiseStamp, Sela Cloud no longer has to choose just one event or service to promote in their signatures. Now they can, for example, promote a Google Cloud event through the email signatures of one division, and an Azure event through another. And with WiseStamp’s analytics capabilities, Sela’s marketing team can track registrations through the email signatures.

The team can also schedule these campaigns in advance. Once each event has passed, email signature banners revert back to promoting key services such as their self-service portal.

With this many options, every email sent by a Sela Cloud employee becomes a strategic part of the company’s global messaging.

The solution IT was searching for

Relieving the IT department of all email signature tasks

Before WiseStamp, not only was Sela Cloud limited in their email signature messaging, even basic signature maintenance required precious, on-going IT time. The IT department manually built and configured email signatures for every employee, worldwide.

Any updates or branding changes either required the IT department or individual employees to implement the changes. Where employees made updates, they sometimes made personal additions that were not according to brand guidelines.

The result? A strain on company resources, and persistent gaps in the company’s email branding.

Sela Cloud email signatures IT Challenge

Sela Cloud using WiseStamp for IT solution

WiseStamp’s time-saving platform

The Sela Cloud IT department needed a solution that was fast and easy to implement, and then user-friendly enough to hand over to the marketing department.

WiseStamp provided guided onboarding, and a simple configuration process that seamlessly integrated with their email directory. In the span of less than one afternoon, Sela’s email signatures were up and running. Now every employee is automatically assigned an email signature for their department, no IT-time or coding involved.

The IT department has confidently handed all email signature to the marketing team, and we hear that it works like a charm!