10 Social must do-s for your startup

Is your startup ready to get social? Check out our list of 10 social must dos for every startup, to maximize your brand’s social presence and bring in more leads from your online activity.

1. Facebook corporate page

Every startup should have a Facebook corporate page to promote their brand. You choose to use this for corporate news, giveaways or more info about your team. You can also mix it up, combining promotional and informative posts to keep your fans interested.

WiseStamp FB

2. Twitter corporate account

Don’t leave your corporate Twitter account for your intern to manage. This could end up being one of your top sources for customer service and brand promotion and qualified leads, so it needs to be managed by someone who knows your services and products inside out.

3. A corporate YouTube account

Your startup’s YouTube account is the place to put any explainer videos that you have made for your product. It is also a great place to collect and promote video testimonials from your users, and any technical to-do guides for new or complicated features.

4. A Corporate LinkedIn profile

When your prospects are searching for information about you one of the first places they will check is LinkedIn, so you’ll need to have you corporate LinkedIn profile up to date and in order. This is a great place to promote your startup’s blog, and any big news you have or events you are attending.

WiseStamp LinkedIn page

5. Your startup’s Quora profile

Quora is one of the top sources for information online, so it is crucial that your startup has a profile there. You should also be combing it frequently for questions you can answer. This builds your brand authority and may bring you direct leads.

6. Your WiseStamp team signature

A WiseStamp team signature is a must-do for any startup. It will help you promote your brand with every email your team sends, and can draw attention to whatever it is that you are currently looking to promote, from a new blog post to a product discount you are running.

Brian Rivera signature

7. A Crunchbase profile

A Crunchbase profile has some serious SEO clout, so will probably show up in the first page when Googling your startup. Creating a profile on Crunchbase shows you are a serious startup, and builds your online brand authority.

8. Google Alerts

Monitoring your brand reputation is a crucial part of any startup’s marketing goals. Google Alerts are an easy and free way to collect and monitor online brand mentions.

9. Topsy

Topsy offer a free tool for monitoring social mentions, especially across Twitter. You can filter by date, language and more, and you can also see if most of your mentions are positive or negative. You can also respond directly via their interface.

Topsy screenshot

10. Hootsuite

Once you’ve set up all your corporate social channels, you need to keep them regularly updated, and use them as interactive tools to create leads and monitor your online reputation. Hootsuite is a great tool for this, and you can also check out Oktopost, which offers expanded LinkedIn features and a great content curation integration.