The 10 commandments for businesses to grow their Twitter followers

You’ve set up your corporate Twitter account, and you’ve begun to tweet out company news, but since the only people following you are spam accounts, you might as well not be tweeting at all. Here are our top ten tips for growing your Twitter followers.

1. Start following your customers

These are people who are already interested in your products or services. Look for them on Twitter and say ‘Hi’. It will be a great way to engage directly with them, find your brand ambassadors, and help fix any issues they might be having with you before you lose their business.

WiseStamp Twitter

 2. Follow your competitors’ followers

The people who follow your competitors services may potentially be interested in yours. Following them on Twitter is a non-aggressive way to make them aware of your brand, and the services you offer.

3. Check out Twitter’s Who To Follow option

When you add new followers Twitter will automatically suggest similar people to follow. Often these options are relevant to you and your business, since they have something in common with the people who you’ve already chosen to follow.

 4. Tweet interesting, relevant content

People follow you because they are interested in what you have to say. Keep your tweets interesting and retweetable to gain exposure, and new followers.

 5. But don’t limit yourself to your own content

By sharing content from outside your brand you increase the service you provide to people who follow you. You’ll also gain more followers when people you retweet follow you back. Tools like Swayy and Feedly  help you find interesting stories in your field.

6. Tweet often

Most tweets you send out to the world will only be seen by a tiny percentage of your followers, so if you want you tweets to be seen you’ll need to tweet them pretty often. We’d recommend tweeting at least a few times a day, every day, and sending out each individual tweet a couple of times a week.

 7. Tweet around the clock

Even if your business is mostly local, your Twitter followers might not be. You don’t need to be up at all hours, but a scheduling tool like Hootsuite, Buffer or Oktopost can help you schedule your tweets when you followers are most likely to see them.

8. Use hashtags, but don’t go crazy

By using relevant industry hashtags you expose your tweets to other people in your industry. You can also use hashtags to connect to people attending an event with you, both before, after and during the event. Don’t go crazy with hashtags though, or you’ll lose followers quicker than you gained them.

 9. Be interactive

Join in conversations with your followers and offer helpful advice or information, and you’ll attract the attention of new followers who are interested in what you have to say. Don’t be pushy or overly promotional, let people learn about your brand without pushing it in their face.

 10. Be responsive

If your followers reach out to you on Twitter, try your best to respond promptly. Whilst it is less crucial to respond immediately with a business account, especially over a weekend, responding helpfully with a few hours will increase your brand’s reputation for customer service, and will increase your Twitter followers.

Once your corporate Twitter account is all ready to go add the Twitter button to your team corporate signatures to promote it and bring in new followers from people who already recognize your brand.

real estate 2