Thanksgiving weekend is right around the corner which means that it’s time to get your business in gear for the two biggest spending days of the year. According to ADI, US consumers are expected to spend an unprecedented $3 billion in online sales this Cyber Monday, with Black Friday generating $2.7 billion in online sales. Clearly, you want to be in on the action. Most businesses begin promoting their Black Friday and Cyber Monday sales well in advance in order to generate excitement about their upcoming deals. But if you’re late to the game there is still plenty that you can do to drive shoppers to your website and enjoy the economic benefits of the big shopping weekend.
Decide on your promotion:
Every business, no matter how large or small, can benefit from taking part in the Black Friday & Cyber Monday sales; you just need to decide on what you want to offer. Whatever product or service it is that you provide, consider offering customers a significant discount of at least 30% or more. You’re going to be competing against all of the other online businesses and retailers in your industry so your offer has to stand out. You need a promotion that your customers won’t be able to refuse.
Add the WiseStamp sales icon to your email signature
Now that you have decided the details of your promotion you want to go ahead and let everyone know about it. With WiseStamp you can add a special Sales Promoter app to your email signature so that each email you send out will serve as a promotion for your upcoming holiday sale. You’ll find the Sales app in our list of featured applications. When you select the Sale Promoter button a window will open where you can choose the title, text link and icon for the sales app. Just save the changes and refresh your webmail. The next time you compose an email you’ll find your new sales app on the bottom.
- If you would like to promote your Black Friday and Cyber Monday sales more prominently in your email, you can also create a banner that will appear below your signature.
Create a landing page
Landing pages are great for encouraging online visitors to complete a specific action (such as making a purchase) and they can be quickly and easily created using a service like Unbounce or LeadPages. As soon as you begin your marketing campaign go ahead and create a landing page that will focus on your upcoming promotions and help build anticipation for the big day. Share this link in your emails and all of your promotional activities. One the day of the sale add a shopping cart or purchase button that will allow visitors to make their purchases from this page.
Email your customers
According to Custora, in 2014 email marketing was responsible for over 27% of holiday sales, so a good email marketing strategy is a must. You might not have a lot of time to work on this but do your best to craft an engaging email that will inform your recipients abut your upcoming sales and get them excited about the opportunity to receive these discounts. Ideally, such an email would go out at least a month before Black Friday and Cyber Monday with a second “reminder” email following a few days before Thanksgiving. But even if you haven’t done any email marketing yet, it’s not too late to quickly put together a great email and send it off to your customers. Here are a few ideas of what you can include in your promotional email:
- Offer of a free gift with purchase
- Giveaways and contests
- Humorous images or gifs
If you’re having trouble coming up with good ideas for your email, you’ll be able to find more inspiration here.
Homepage & Website Banners
Inform your website visitors about your upcoming sales by adding a badge or notification to your Homepage. If you have a blog you can also add a promotional banner to the sidebar. If you don’t have a graphic designer on hand to whip you up an ad, you can pick up a reasonably priced ad or banner template over at CreativeMarket.
Promote on social media
Get your social media followers excited about your upcoming sales by posting about them on Twitter, Facebook and whatever other platforms your target audience frequents. Try to create some eye-catching images to go along with your social shares, to make sure they get noticed. A fantastic layman’s tool for designing images is Canva, where you can pick one of the templates on offer (both free and paid templates are available) or quickly create a text-based image using some different fonts and a colored background. Use hashtags to get your promotions seen by people who aren’t yet following you: #Blackfriday #CyberMonday #OnlineShopping Another good strategy for getting your Tweets and Facebook posts shared is to include a funny image or video that’s relevant to your product, even if it wasn’t created by you. And build excitement with a daily countdown:
Make sure you’re mobile-friendly
During Black Friday last year, mobile traffic accounted for nearly 50% percent of online traffic. With mobile becoming the preferred method for internet browsing, it’s essential that your website and landing pages are optimized for mobile devices.
So get out your phone and iPad and take a look at your website to see what visitors to your site will see.
Is your website responsive? Is it easy to make purchases? Are all of the text and images clearly viewable? If the answers to all of these question is yes, then you are good to go. (If not, fix it!)
You may be getting a late start but with the help of this checklist you can still pull off a strong marketing campaign that will significantly boost your online traffic and sales.