With Halloween around the corner, it’s not too late to Halloween-ify your business. Whether you have a physical location, like a store or a restaurant, or your business is based entirely online, there are ways to get you and your clients in the holiday mood.

You may be thinking that promoting Halloween isn’t right for your business. Perhaps you worry it doesn’t fit your brand or your clients won’t respond to it. But, here’s a spooky stat for you: in 2019, Americans spent 8.8 billion dollars on Halloween with an average spend of $86.27 per person. With spendings like that, every business should want a slice of the (pumpkin) pie. 

happy halloween text

You can still stay true to your business, brand, and clients all while celebrating Halloween in the right way. In fact, Halloween can be a great way to promote new products, get creative, and most importantly, keep your business fresh in your client’s minds before the upcoming holiday season. 

How Your Business Can Celebrate Halloween Offline

From traditional to more unique Halloween celebrations, there are many different ways to thrill your clients this year. Decorating is only one way to get your shoppers into the spirit. There are plenty of other ways to treat them. Here are a few of our recommendations.

1. Run a Trick-or-Treating Event

A simple way to do this is to hand out small candies or a freebie at the cash register when clients make a purchase. It’s a relatively cheap and easy way to make your clients smile and remember their shopping experience. You can also team up with a few stores nearby to run a safe trick-or-treating event for the local kids. Parents will surely appreciate businesses that go out of their way to set up a safe environment in the midst of COVID Halloween uncertainty. 

kids dressed up for halloween

But, why should kids get to have all the fun? You can make your trick-or-treating more grown-up-friendly by turning it into an event at your store. Hand out discount coupons to clients at the door, hook them up with a Halloween-themed bag to use while they’re shopping, and if you can, offer free samples of products throughout the store as treats. 

2. Discounts for Dress-ups

Offer a discount to anyone who comes to your store dressed up on Halloween. Instead of a discount, you can also offer a free gift with purchase. The benefit of this tactic is that you’ll get clients who come to your store in good spirits, your employees will get a kick out of it, and it also encourages shoppers to post online about their costume or the promotion. You can even set up a decorated photo station in your store where costumed clients can snap a photo and post it with a branded hashtag for an extra promotional item or discount.

3. Throw a “Guess-How-Many” Contest

You’ve probably seen those jars filled with jelly beans or candy corn where people are asked to guess how many are inside in order to win a prize. You can use the same concept for your business. Pick the candy (or another small object) of your choice and a spooktacular grand prize and set up a big jar somewhere noticeable in your store. In order to participate, clients need to jot down their guess with their email address, and as a bonus for you, they’ll need to agree to sign up for your mailing list. 

Pumpkin Halloween mug with candy corn on wood background.

4. Offer Halloween-Themed Products

This is a fun and easy way to create buzz and excitement with a limited time offer. It’s simple to do if you have a business where items are made to order or change depending on the season, such as a food-related business. For example, you can create special limited-edition baked goods that are decorated with a Halloween theme or include unique flavors. Run a special Halloween-themed menu at your restaurant or cafe, or create a Halloween-themed course if you offer services like fitness or cooking classes. 

white ceramic teacup filled with coffee shaped like a ghost

5. Add Some Spooky Decor

Perhaps the most obvious way to prep your small business for Halloween is to decorate your place of work. Aside from the standard fall and Halloween decorations like pumpkins, leaves, ghouls, skeletons, or cotton spiderwebs, there are other ways you can create a festive atmosphere that may fit better with your business’s brand. 

Think outside the box when it comes to Halloween decorations. For example, you can create a creepy window display if you want to go with a scary theme. Or, go for a more chic theme with a display of fall-inspired hues like muted oranges and reds to promote new products or limited-time Halloween specials. Use items like colored balloons, tablecloths, streamers, or colored light bulbs and get creative. You can also create a Halloween playlist mixed with holiday classics and modern favorites. 

women in grey standing outside a halloween decorated shop

6. Treat Your Clients to Deals and Discounts 

Aside from offering discounts to clients who dress up, you can still create special promos and deals that run through the month of October. To add some time-sensitivity, you can run a different promotion each week that focuses on a different product or service. By offering discounts that have a time limit, you’re creating a sense of urgency which will make shoppers want to make quick purchases. It will also entice them to spend more if they’re offered a good discount on a popular item. 

7. Get Into the Local Spirit 

It’s always nice to be a part of your local community, and your clients will surely take notice. One way to do this is to get involved in local Halloween fairs or events. For example, you can have a table selling your products, be a sponsor for a Halloween event, or even donate a product for a raffle. 

Another way to do this is to use Halloween as an opportunity to give back to those who are less fortunate. You can ask clients who shop at your store to donate a small “treat” to a charity you’re collecting for or let shoppers know that a portion of proceeds from your Halloween-themed products will go to a local charity or organization. 

How to Celebrate Halloween Online

If your business is online, then you can’t take advantage of the different ways to Halloween-ify your store. But, not to worry. There are still plenty of ways to use Halloween promotions online and to take advantage of the holiday spirit. Here are some great Halloween marketing campaign ideas.

1.Decorate Your Website With a Halloween Theme

Your website is like your storefront, so instead of creating fun window displays, you should focus on getting your site ready for Halloween. Your customers will be pleasantly surprised (or spooked, depending on how well you designed your theme!) when they land on your websites and it’s all decked out in Halloween decor. You can add creepy web effects like rolling fog, switch to a darker website theme, or add some playful ghouls or witches around your website. Another fun way to do this is to give your logo or mascot a Halloween costume. 

Make sure to concentrate these Halloween decorations where it matters, like on banners, CTAs, or even welcome pop-ups.

2. Offer Halloween Freebies With Purchase

Discounts are nice, but free treats without any tricks are nicer. Offer your clients a free Halloween treat with a purchase on your website to entice them to shop. You can make it a Halloween-themed limited edition gift, or simply some samples of a new product you’re launching. Be sure to market this promo on your website, so include it when you think up your Halloween web design and place it in noticeable areas like your header, a pop-up, or even in an email campaign. 

happy halloween image

3. Get Social This Halloween

Don’t disregard the power of social media when it comes to promoting your business or holiday deals. You can use social channels like Instagram, Tik Tok, or Facebook to begin creating buzz around your Halloween campaign. 

One way to do this is to run a photo contest through your social media. Ask your clients to upload a photo in a costume or even with one of your products if it’s relevant and create a branded hashtag. Or, ask them to share their Halloween decorations or recipe ideas on social media to compete for a grand prize. User-generated content is a great way to get clients engaged and to increase brand awareness. 

Looking for other contests ideas this Halloween? Check out suggestions for five more Halloween contests you can run to boost your marketing

4. Who Says You Can’t Trick-or-Treat Online?

As many people will likely avoid celebrating Halloween in person in 2020, they’ll look for other ways to get into the spirit of the day. Host an online trick-or-treating event for your clients to find special promotions or items. You can even make a game out of it by doing something like hiding promo codes and asking your clients to find them on your website, scavenger-hunt style.

It’s a good idea to make this a timed event so that it feels more exclusive. Promote it as much as possible in the weeks leading up to the event, and then on a certain day or between specific hours you can put a game on your website or introduce a limited-time discount code.

5. Generate Halloween-Themed Content

Do you have a company blog? Now’s the time to get creative and create content that’s tied to the holiday, even if it’s just loosely. Have some fun with your current content marketing strategy by crafting content that is seasonally-appealing. Use a few fun Halloween marketing puns and publish some creative posts that could be related to your business.

For example, you can create a blog post about Halloween recipes to make with kids, DIY costumes using pieces from your clothing store, or even just add some Halloween themed keywords to a marketing piece. 

6. Add Some Treats to Your Email Marketing Campaign

Don’t forget about your newsletter this month! As with any holidays, clients have come to expect promotions and deals when a holiday rolls around, and Halloween is no exception. Use your email marketing campaigns to promote upcoming promotions, online sales events, or to introduce limited-edition Halloween products.

Another way to make the most out of every email during spooky season is to Halloween-ify your email signature. Make your signature stand out by changing up the fonts, coloring, or even the links and promotions you normally put here. Or, have some fun with it. Ever wondered what Frankenstein or Dracula’s email signature would look like? Use Wisestamp’s signature generator to easily create an eye-catching personalized Halloween signature. 

7. Create a Branded Halloween Video

If you normally release online promotional videos or product commercials, then add a Halloween theme to increase video engagement. Video marketing is highly effective for small businesses, so don’t overlook adding a seasonal theme to make your videos even more memorable. Grab people’s attention with a scary video, or reel them in with a lighter comedic tone. For example, LG’s “So Real It’s Scary” ad went viral for setting up their new monitor as an elevator floor that suddenly collapses. Don’t be afraid to get creative with your Halloween marketing videos, you never know when you can go viral!

How Will You Halloween-ify Your Small Business?

A lot of business owners overlook Halloween since it’s not as big or as commercial a holiday as others, like Black Friday or Christmas. However, to ignore the sales potential of Halloween is a big mistake. If anything, Halloween comes at an opportune time before the “shopping” holidays, which gives you a fantastic opportunity to test out new Halloween marketing ideas and strategies to see what works and what needs to be tweaked. 

So, whether you have a physical business location or your company is based entirely online, you should definitely be using at least one, if not more, of our tips to Halloween-ify your business. If nothing else, your clients will welcome the thought and effort you put into entertaining, frightening, and delighting them this Halloween season.