Video summary

Neil Patel takes us back to the basics, the 4 principles of marketing that will grow your business.

1. Identify clear goals for your marketing

Principles of marketing force small bussiness owners to understand what therebusiness goals are. By taking the time to define theses markerting goals and what outcome are you targeting?

  • Do you want more followers
  • do you want to up your sales
  • Increase brand awareness
  • more visitors

According to your answer, you will get a better understanding of what you need to do in order to pursue your goals. For example, If you want more followers you will begin to invest your business goal around social media.

2. Understand your target customers

Get to know your customers in a more personal way and get them involved, take the time to understand their needs, wants, and what makes them tick. There are a few ways you can do this for starters:

  • send our surveys
  • host events
  • interact with them face 2 face

Without knowing your customers 100% you won’t know how to feed them and nurture them.

3. Find a way to differentiate yourself

This where you focus on elements that make you different than your competitors, something that makes you special. The moment you differentiate yourself your sales will increase. Here are few ways you can start the differentation process.

  • expertise in a specific niche
  • provide the best problem-solving solution
  • being famous for the best customer service
  • offer great deals and discounts

If you don’t differentiate yourself customers will directly go to reviews, features, and price, etc. This will not consumers to choose you over any other random company in your field.

It takes a long time to understand where you can differentiate yourself and you maybe not know it right away. You may need to interview potential customers or analyze your competitors and see how you can differentiate yourself.

4. Focus on promoting one channel at a time

Focus on one channel at a time instead of being on 10 different platforms pick one and invest your time in it. If you don’t know which channel to pick, choose the channel that you are best at.

For example, if you are a YouTuber and you want to sell an influencer marketing strategy to brands start promoting what you offer in your YouTube videos.