How to create your perfect startup team email signature

Examples of b2b signatures

As a startup, your team probably sends out tons of emails every week – to current clients, potential clients, suppliers and partners. Every email that your team sends is another branding opportunity, and the bottom of their emails is prime real estate to market your products and services, so it is crucial that you get your email signatures right.

Here’s our step by step guide to the perfect email signature for a startup.

1. Include your company logo

Your company logo is an important part of your branding, so it is important that it is displayed on every team member’s email signature. By prominently displaying your startup logo your team is  showing that they are a proud part of your company.

Your success reflects positively on them, and their success positively reflects back on the company.

Startup email marketing

2. Include your company branding and colors

The bigger a startup gets, the harder it can be to incorporate company branding across all email communication, across all employees. By incorporating your company branding into your team email signature you show a united front to anyone who contacts you.

Many prospective clients often go through several “touch points” within a startup during the sales cycle. By showing the same signature design and branding across all emails you show your clients and potential clients that you mean business.

A unified company branding strategy is just as important for smaller startups as it is for large companies. By displaying a unified and professional email branding strategy you show your client base that you are professional and can be trusted.

startup email signature contact information

3. Include all relevant contact details

Giving future customers or business development partners the choice of how to reach your team shows that you are accessible and willing to make the effort to meet them where it is most comfortable for them.

This means including:

  • Your website
  • Office telephone number
  • Specific cell numbers or office numbers for team members who wish to be reached directly

Should you add email addresses to team signatures? That is your call. Whilst it isn’t strictly necessary since your contact can just reply to you, some companies like to include it as an extra detail, or so that it is visible if the email is printed out.

Email signature startups

4. Add a clear call to action to your company signature

Your team email signatures are not just a great place to display your corporate branding, they are also a valuable marketing tool.

Linking to a YouTube tutorial about your product, or letting your users schedule a live demo is an is an easy and effective way to get more leads!

5. Personalize your team signatures by adding employee photos, or social media buttons

Emails with a photo of the person sending it are more likely to get a response, so you can you use this to improve your email response rates.

You can also consider adding social media buttons to Facebook or Twitter, or you want to promote your YouTube channel.

A word of warning though, keep your signature interesting, but don’t go over the top. If your team signatures get too long it can distract from your overall  message.

6. Reassess your team email signatures on a regular basis and ask yourself these 4 questions?

  1. Does the branding on your email signatures match your current company branding?
  2. Are all contact details for all team members and employees up to date?
  3. Are social media buttons reflecting your current usage?
  4. Are you tracking traffic from your email signatures via Google Analytics trackers?

Looking for the perfect professional team signature for your startup? Click here to trial WiseStamp for Business for free.

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Written by Lisa Zigel