Best CEO and executive email signature examples

As CEO, you represent your business’s professionalism and your own at all times. Consider extending this effort to your email signature.

If you lack the time to read this guide you can start right away. Order a cup of coffee and sit down to create your signature online using the Wisestamp Email Signature Editor. By the time you finish your coffee, you’ll have a new professional looking, effective email signature, fit for a CEO.

At WiseStamp, we see hundreds of thousands of email signatures (many of them are CEOs, VP’s, and managers). We’ve seen professional email signatures that really maximize that blank space at the bottom of an email. We’ve also seen email signatures that are somewhat less effective and we’ll share our insights with you.

The best CEO email signature will tick these 7 boxes:

1. Make it easy for people to reach you – add a direct phone number to you or your PA
2. Make it clear who you are – add your full name and a high-quality business oriented photo of you
3. Make it clear what your job is – no vague job descriptions
4. Make it clear where you work – add a company logo and add your company name
5. Make it easy to learn more about you – add a social icon link to your Linkedin profile 
6. Align your signature with your company branding (fonts and colors). You should also consider aligned branding across ALL employee emails. This shows you’re a well-organized company. You can set this up in seconds and centrally manage all your employees’ signatures with WiseStamp’s signature management software for teams.
7. Make a clear business offer – add a call to action with an immediate benefit to your prospects (You can add buttons, banners and tags through the Wisestamp Email Signature Editor)

How to use CTAs in your CEO email signature

Let’s take a look at some professional email signature examples (one good and one not so great). A good call to action (CTA) has to stand out visually. So adding a banner or a button is always better than simple text. This is illustrated in the example below. 

There are many rules and best practices when it comes to selling hooks and CTAs. So much so that we took the time to cover this in a separate article – check it out here.

What you should never include in a CEO email signature

1. Avoid too many links – too many links can make your signature look over-crowded, noisy and unprofessional. Your email signature reflects your company, so keep it streamlined.
2. Refrain from adding quotes – Feel free to go creative with your signature, but it might be best to save anything too out there for your personal emails. Your clients, prospects and colleagues may have very different ideas on whether the quote you use hits the mark or sounds lame. 
3. Don’t upload an inappropriate photo – Make sure any photo you include lives up to your professional reputation. Keep it high quality and conservative with regards to your clothes and facial expression.

For more guidance, check out our guide on creating a professional email signature also offers insights into designing impactful signatures, so check it out!

Generate a CEO or executive email signature in 5 min or less

Start off by checking out our CEO email signature templates. Then, create your signature with Wisestamp’s free email signature maker, and gather some feedback. You can add features to incorporate marketing offers and promote your company with every email you send.