Email Signatures are the Most Missed Marketing Tool
The email signature is a free marketing tool that so many individuals miss. Why do they miss it? Well, it is probably because it is such a simple solution and it is free. As humans, we have a tendency to seek out the most difficult of solutions even when a solution is right in front of our faces. In the case of the email signature, it is right thee for us to use at any time. The problem is that we miss this very obvious detail because there is this misconception that email signatures are not that effective as marketing tools.
But think of this:
You email people every single day anyway. You email them with information or for general correspondence. It only makes sense that you turn that email into an email marketing tool. You can reach a much larger and willing audience in this way than what you can by other marketing means. Different types of marketing reach different types of people, so it is good to use all that you can.
What you do is you include your contact information in your email signature, as well as any website links and other relevant information. You can include promotions, contests, and even social networking links. There is so much that can be included in email signatures. From there, the recipient can click on those links and be taken to what it is you are marketing.
Seems rather easy, doesn’t it? That’s because it is.
As for how you can design such an effective email signature, there are a couple of different ways. The first way is to create one from scratch, but this can be a little daunting. The second way is to go to WiseStamp, www.wisestamp.com, to have a customized signature placed upon your Gmail, Hotmail, Yahoo, and AOL Mail accounts. You specify all of the information that you need in your signature and you will have yourself a beautiful signature in no time that will be placed upon these email accounts. You can even create multiple signatures.
Just don’t let this email marketing tool pass you by. Yes, it is very simple, but it is also very effective. Just because it is right in front of your nose doesn’t mean that you can’t use it as one of your many Internet marketing tools. One thing that is important about marketing in this way is that it is affordable.
So don’t be another one of those that are included in the statistics of how many companies and individuals miss obvious marketing opportunities. Use it and use it well because it is going to help you to drive the traffic that you need so that you can make your business an even bigger success.