Promote Yourself through Your email Signature by Doing it Right
Don’t ever doubt the importance of your email signature. So many individuals feel that an email signature is not going to make a difference in their business, but the truth is that it is the most powerful promotional tool in your email. It conveys a message different than the email’s body, but it is what is going to drive traffic to your website or blog. It is what people are going to click on to be taken to your space on the web.
So the first thing on the agenda here is to understand what the important parts of an email signature are. Those parts are:
- Your full name
- The name of your business and your title within that business
- Your business phone number
- Your business email address
- A URL to the business
- Any special recognitions that you have received within the company
- Any legal information
Make sure that you don’t include any personal contact information or you are asking for it. You will have people calling you while you’re trying to sleep and that could be bad. Many individuals make this mistake so that they can get business when it is ready to business with them, but this can seriously encroach on their personal life. You don’t want this to happen to you.
After you have got all of this information down, make sure that you keep it in the category of a signature and not an advertisement. One great way you can do this is to check out what WiseStamp, www.wisestamp.com, is offering. This is a Firefox extension that allows you to create multiple email signatures that are easy for individuals to understand. This means the recipients can tell what is what and they can identify what they want to click on.
You are also able to create more than one signature for each of your endeavors, especially if you may use one or more email addresses to conduct your business. If you are a writer, you can create a professional email signature for that part of your job. If you do Internet marketing as well, you can create a unique email signature for that as well. It is much easier to do it this way than to try to customize a signature from scratch. This will allow you to use IM icons, social networking sites, and so much more in a very organized fashion.
By having an email signature that has all of the necessary information without being a mile long, you are able to empower your personal brand. This is called personal branding. You want people to know who you are, what you are doing, and how you can help them to make their lives better.